Creating stunning professional collateral, in seconds, with AI

Growth Marketing Leader

$110K - $150K
San Francisco, CA, US / Remote (US)
Job Type
6+ years
Connect directly with founders of the best YC-funded startups.
Apply to role ›
Deboshree Dutta
Deboshree Dutta

About the role

About the role

We are no longer defined by our day jobs. We are also mentors, speakers, industry experts and sources of support for upcoming professionals. With the recession and layoffs, we strongly believe that you should be in control of your professional growth. Not your employer.

At Criya, my mission is to empower top professionals to build a powerful personal brand, enabling them to monetize their expertise, share content & build a powerful community, with an all-in-1 platform.

We’re looking to hire our first marketer. You will work closely with our founder and CEO to build our marketing strategy and execute it. As the first marketer, you will own all aspects of marketing to help us grow faster with our creator community. We are building a product and community for business professionals to monetize their expertise. We have hundreds of creators on our platform and are looking to scale up. We see content as a big driver of growth for us and are looking for a generalist marketer who can help us set a marketing strategy centered around content and our community. You should be hyper organized, have experience with a high velocity, self-serve business model, and have a high bar for value add content.


  • Marketing strategy: Set goals, plan, and prioritize across all areas of marketing.
  • Marketing team management & hiring: Manage the current marketing team, plan for future hiring (including contractors), and hire marketers that are passionate about driving growth and telling our story.
  • Execute marketing plans: Do the work to support the team and our goals.
  • Cross-functional leader: Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective, and serve as the liaison between product and GTM functions.
  • Ability to build out the marketing function: We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out, figure out what works, and test and scale.
  • Product Marketing: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
  • Growth Marketing: Launch, track, and optimize programs/campaigns across multiple channels to move prospects and customers down the funnel.
  • Content Marketing: Own the content calendar and tell the story of our brand and company in order to engage prospects, customers, candidates, and partners.
  • Community: You can help us build a thriving community and design programs to help us engage our community members to drive growth and engagement.
  • Brand: Collaborate on the company story and vision with the founder and make sure our communications add value to our audience and maintain a high-quality bar.
  • KPIs: Manage the marketing budget, ensure we are operating efficiently, and meeting metrics goals.


  • 5+ years of experience in marketing, including at SaaS companies with a self-serve/freemium business model.
  • Experience hiring marketers & contractors and managing them effectively.
  • Breadth in all areas of marketing, depth in content marketing and growth marketing
  • High quality bar. You've developed marketing strategies and tactics that put the customer first and understand to hit revenue and growth goals at the same time.
  • Scrappiness and experimentation mindset. You are comfortable rolling up your sleeves since we are still an early-stage company.
  • You know how to balance short-term goals and long-term goals.
  • You have recommendations for tools, contractors, etc to build out the foundation of a marketing team that can scale effectively.
  • Motivated by our story

About the interview

Our interview process is an opportunity to explore a fit both ways. We will spend time to learn more about your background, go deeper into your area of expertise. If this goes well, we will discuss a take-home assignment and have follow up meeting to discuss your proposal.

Toward the final stages you will be invited to meet with our Advisor and Investor. After this stage, we will move into the last call to talk through any last minute questions and decision.

Initial Screen: Deb- 30 mins behavioral Marketing deep dive: Deb - 45 mins deep dive Take-home assignment Advisor Call: Advisor - 45 mins, review assignment Investor call Final meeting: Deb (in person if possible)

About Criya

You’ll join the founding team and partner with our CEO Deb, a passionate Product leader and a Creator with 150,000 followers and CTO Danis, a serial entrepreneur, early Linkedin employee and experienced technology leader. Together, you’ll solve some of the biggest monetization challenges 50M+ creatives face today.

We are reimagining how millions of creatives monetize their talent. Our target persona is the typical solopreneur - a true hustler, building a business to build financial independence, while learning to keep up with her growing number of leads, and balancing 10+ tools, priorities, client requests - and doing it all with a smile! That's not possible today - the sheer volume of manual tasks is overwhelming that she spends more time "managing" that "thriving". We want her to THRIVE.

Our platform is designed in a way that not only solves her problems, it adds a sense of delight - a little spring in her step, an element of surprise and excitement, every time she logs into her Criya profile. We want her to feel Empowered. We want her to feel PUMPED about being the powerhouse she is.

Do you need more reasons - well here you go:

  • A fantastic opportunity to be a Leader (no one is going to get in your way)
  • Already funded – We are backed by Y Combinator and top-tier Venture Capitalists
  • Esprit de corps – Once in a lifetime chance to be an early team member at a company that’s re-imagining a massive category
Team Size:5
Location:San Francisco
Deboshree Dutta
Deboshree Dutta