Online Training for Healthcare Jobs

Growth Content Strategist

$80K - $100K / 0.02% - 0.04%
New York, NY, US
Job Type
3+ years
Connect directly with founders of the best YC-funded startups.
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Tressia Hobeika
Tressia Hobeika

About the role

About Stepful:

Stepful is reimagining healthcare training making it 10x more accessible, effective and fun. Stepful is one of the fastest growing start-ups based out of New York City. We launched a year ago and have already graduated thousands of students. Our graduates, mainly from underprivileged communities, go on to work at leading healthcare institutions such as OneMedical, NY Presbyterian and Davita. Stepful students increase their salaries by 60% on average after just 4 months of training.

The founding team is uniquely positioned to grow Stepful to be the leader in healthcare education. Each founder brings in relevant experience coming from leadership roles at Udacity, Apple, Uber, and Triplebyte.

Stepful is backed by Y Combinator and just closed a Series A round led by AlleyCorp with participation from SemperVirens, Reach Capital, Y Combinator, Company Ventures, Green Sands Equity, and 01 Advisors.

What You’ll Do at Stepful:

Are you passionate about empowering millions of low-wage workers, enabling them to upskill and transform their lives? Do you excel at creating compelling content that resonates with your target audiences? Thrive in an environment that values autonomy and encourages exceeding goals?

Content Strategy

Lead the development of Stepful's content strategy across major social media platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. Develop and maintain a monthly content calendar, incorporating trends and insights from competitor research.

Content Creation

Generate high-quality content for stories and feed posts, incorporating infographics and videos. Repurpose existing Stepful content to suit various platforms.

Influencer Collaboration

Identify influencers aligned with the Stepful brand, establish partnerships, and oversee content creation to elevate Stepful's organic social media presence.

Community Engagement

Actively engage with Stepful’s audience on social media through comments and direct messages, fostering a positive and interactive community.

Analytics and Insights

Monitor social media analytics to track performance, analyze trends, and extract valuable insights. Define key metrics to showcase the impact of your social media efforts.

Some key qualifications

  • Passion for empowering and upskilling individuals, especially those from underprivileged communities
  • 2+ years of managing social media accounts for direct to consumer brands
  • Demonstrated experience in leading the development of successful content strategies on Instagram
  • Ability to extract valuable insights and use data-driven approaches to refine content strategy
  • Strong content creation skills, including the ability to produce engaging stories, infographics, and videos
  • Experience securing partnerships and managing relationships with influencers
  • Experience in actively engaging with social media audiences, building positive and interactive communities
  • Experience working with paid media teams and content for advertising
  • Highly analytical with strong communication skills

At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Stepful

Stepful is on a mission to revolutionize vocational education. We train people with a high school education in 4 months or less and places them into healthcare jobs. Healthcare is the fastest growing industry in the US accounting for 40% of all jobs added including medical assistants, nursing assistants, and phlebotomists.

Team Size:20
Location:New York
Tressia Hobeika
Tressia Hobeika
Carl Madi
Carl Madi
Edoardo Serra
Edoardo Serra