Swipe

Simple billing and payments for 75M+ Indian SMBs 🇮🇳

Performance Marketing Lead

₹1.8M - ₹2.2M INR
Location
Hyderabad, TS, IN
Job Type
Full-time
Experience
3+ years
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About the role

Who we are:

Swipe is a simple billing and payments app for 75M+ SMB’s in India which is backed by Y Combinator and top-tier VCs and Angel Investors from Silicon Valley and India. We make it easy for local businesses to invoice their customers over WhatsApp. With Swipe, businesses can send a WhatsApp message with a link that allows their customers to pay instantly with various payment methods.

What we’re looking for

  • We're seeking a Performance marketing lead who is based in Hyderabad (or willing to relocate) with skills in digital advertising, PPC, Paid Acquisition, and a passion for data-driven strategies.
  • 3+ years of hands-on experience in driving performance marketing (must-have) and other growth channels, at a product company.
  • Ability to create and implement data-driven marketing campaigns. Strong leadership qualities, including decision-making, empowerment, and team motivation.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Google Adwords).
  • Ability to manage a large budget with aggressive targets
  • ​​Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.

What you will do:

  • Lead and support the implementation of our paid marketing strategies
  • Manage, optimize & maximize the company's ROI across channels
  • Track, analyze, and interpret brand marketing channel ROI by setting channel-specific CPA, LTV, ROAS KPIs and design dashboards tracking the efficacy of marketing efforts and communicate results to drive decision-making
  • Develop and execute comprehensive digital marketing strategies aligned with business goals.
  • Apply a product-led growth approach to drive user acquisition, engagement, and retention.
  • Develop and optimize acquisition channels, creating new strategies as needed, including Google Ads, LinkedIn Ads, and Meta Ads.

We are growing very fast and are closing in on our target of $1M ARR excited to have more talented people join us in this rocket ship

About Swipe

Swipe is a Simple billing and payments for 75M+ Indian SMBs. We make it easy for local businesses to invoice their customers over WhatsApp. With Swipe, businesses can send a WhatsApp message with a link that allows their customers to pay instantly with a variety of payment methods. Since our inception in January 2021, we have been backed by YCombinator and top-tier VCs and Angel Investors from Silicon Valley and India. We are growing super fast and excited about having more people join us on this journey.

Swipe
Founded:2021
Team Size:35
Location:Hyderabad, India
Founders
Sri Teja Allaparthi
Sri Teja Allaparthi
Founder
Aditya Vemuganti
Aditya Vemuganti
Founder