The one-stop shop for mom-and-pop stores in Pakistan to buy inventory.
Tajir is often the only app our customers use besides WhatsApp. In fact, our customers sometimes purchase a smartphone just to use Tajir!
This presents an interesting challenge: how do we design a complex user experience for novice smartphone users?
As a designer, you will:
Understand our customers. Too many product decisions in our industry are made in cushy offices, aloof from real users. Instead, you will speak with our customers regularly and understand their needs perhaps better than they know themselves.
Keep it simple. Simple, straightforward designs win over Dribble-worthy, cutesy designs.
Have an extreme, maniacal attention to detail. Either we catch design flaws, or our users do (and hate us for it). What happens if a screen loads too slowly? Or if the user is offline? The biggest shortcoming with local designers is a lack of attention to detail. Sweat the details!
Our mission is to make 40% of the economy of Pakistan radically more efficient.
Stores in Pakistan have been buying products in the same way for nearly a century. Why should 20 trucks deliver to the same store in a single day? Why do people travel on bikes, burning needless fuel, to collect orders on scraps of paper? Why do store owners wait restlessly for someone to visit once a week to collect an order?
Tajir is a radical break from the past. We offer an app where stores can buy everything they need, delivered reliably the next day. We drastically reduce the number of vehicles on the road with efficient, centralized delivery, so both store owners and manufacturers enjoy higher profits. With $150B of purchases made by retailers annually, even modest efficiency gains have an outsized economic impact.