Taplytics

Optimize any platform and build better products for your customers!

Senior Product Marketing Manager at Taplytics

Location
Toronto
Job Type
Full-time
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About the role

Born at Y Combinator in Silicon Valley - the incubator that helped develop Airbnb, Dropbox, and DoorDash - Taplytics envisions a world where every digital experience is as unique as you are. 

To make that vision a reality, our software helps customers like RBC, Warby Parker, Houseparty, and Grubhub run A/B experiments on their mobile/web applications and marketing campaigns. Once armed with the results of these experiments, product managers and marketers can orchestrate personalized, incredibly impactful customer journeys—whether that means customizing the text in an email, the design of a mobile app, or the timing of a push notification. This way, each and every customer gets the custom treatment they deserve. 

To learn more about our platform, you can check out our Youtube page here!

And the exciting part? The world is ready. Customers are demanding these experiences and companies are rapidly investing in the technology to make it happen.

About the Role: Sr. Product Marketing Manager

As part of the Growth Marketing team, the Sr. Product Marketing Manager will partner and work with Product Management, Sales, and Engineering to develop product positioning, value propositions, and messaging to be used in all go-to-market initiatives and SEO strategies.

One of the most exciting parts of this position is that you’ll be on the front lines of the company’s most critical projects and you’ll have the opportunity to evolve your role and grow along with us.

How you’ll make a huge impact:

  • Working with the Growth Marketing team to develop the keyword strategy that guides our content roadmap. 
  • Owning our SEO strategy.
  • Leading the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing on each channel.
  • Creating high-level content outlines for our content production team.
  • Reviewing offerings and promoting ongoing product differentiation.
  • Being data-driven by habitually tracking inbound lead conversion from content and optimizing messaging through continuous testing. 

What an incredible candidate looks like:

  • 3+ years of work experience in a similar role.
  • Thrives in a fast-paced, start-up environment. 
  • Resourceful in the way of operating. You’re able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.
  • Ability to switch context and still deliver on core initiatives.
  • A storyteller - You have deep empathy for users and are able to adapt how you communicate to best reach and engage our audience to describe what differentiates Taplytics from the industry’s legacy incumbents.
  • An SEO expert. You will be owning this strategy.
  • Experience in growth marketing via email, in-product, content marketing, and other owned/earned channels.

What you’ll get from us:

At Taplytics, our 50+ person team works with some of the world’s best-known brands on very complex technical challenges. Our culture of trying new processes, new tech and new ideas means you’ll add valuable experience to your resume quickly. While you’re working to grow the company, we’ll have your back with a competitive salary, Employee Stock Options, unlimited vacation, and health benefits starting day one

The future at Taplytics is extremely bright, and by joining us at this early stage, you’ll be getting the opportunity to help us build and grow a company that we can all be proud of. Apply now and come join the fun!

Why you should join Taplytics

Born at Y Combinator in Silicon Valley and now based in Toronto, Taplytics helps amazing companies like RBC, Zappos, Grubhub, and Chick-fil-A deliver incredible customer experiences with our intelligent suite of experimentation, engagement, and analytics solutions. Our platform runs on over a billion devices around the world and processes over a trillion monthly events. Big numbers, but we’re just getting started – growing our company from here is a complex and compelling challenge for the right person.

Our vision is a world where companies can deliver engaging and highly personalized experiences to all of their users, no matter which device they’re using. Experiences that feel like magic, make their users smile, and turn them into lifelong customers.

And the exciting part? The world is ready. Customers are demanding these experiences and companies are rapidly investing in the technology to make it happen.

But, we need your help. Taplytics is growing fast in Toronto and we are searching for the talent to make our dream a reality. Taplytics has a bright future. Come grow your career with us.