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Product Marketing Manager

$90K - $120K
Toronto / Remote (US)
Job Type
3+ years
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About the role

About DevCycle:

Born at Y Combinator alongside Airbnb, Dropbox, and DoorDash, DevCycle is a feature management platform that helps modern engineering teams improve their software development process and ship features faster with confidence.

DevCycle has a new vision of feature management that goes beyond risk reduction and enables dev teams to maximize product impact. It’s built for dev teams who are tired of the stress, complexity, and risk of releasing new code.

Come join the team responsible for the platform chosen by high-growth start-ups to Fortune 500 companies around the world. We're designing the future of software development. Learn more about DevCycle here.

About the Role: Product Marketing Manager

Your role as Product Marketing Manager will be to support the complete DevCycle product, partnering with product, sales and marketing teams to launch new features, encourage customer education, and drive adoption of DevCycle. Furthermore, you’ll develop positioning and messaging that will resonate strongly with our customers and prospects. As DevCycle’s first product marketer, you will be instrumental in building our product marketing function from the ground up.

This is a full-time position, and will optimally be hybrid, based in Toronto. We’re also open to remote candidates within Canada or the continental U.S.

How You’ll Make An Impact:

  • Learn our product and our customers to understand how DevCycle can provide additional value
  • Drive go-to-market strategy and execution to ensure new features and product developments are effectively brought to market and delivered against KPIs
  • Develop messaging and positioning that differentiates us from competitors and demonstrates a clear understanding of our users’ needs and pain points
  • Collaborate with other marketing groups to see success in channel initiatives
  • Engage in roadmap review and release processes to stay on top of all marketable features and products, and support the communication rollout as required to launch
  • Team up with product managers and technical support representatives to develop plans for user enablement to drive long-term adoption through educational content - blog posts, product tips, best practice guides, video content, and more
  • Develop impactful training & enablement materials to support sales and arm the team to win in a competitive sales environment
  • Be an advocate for and evangelize product positioning and messaging with cross-functional teams internally and externally
  • Learn the competitive landscape to help arm sales and product management with insights into strengths and weaknesses while helping to maintain comprehensive market research
  • Measure, report and analyze performance against key metrics

What You’ll Bring:

  • At least 4 years of experience in product marketing, focused on B2B SaaS or a tool used by engineers
  • Ownership around the strategy for product marketing and project management
  • Exceptional written and oral communication skills, with an ability to simplify complex concepts
  • An innate ability to be a champion for our customers, using direct customer feedback as a tool to advocate internally
  • A curious, proactive and collaborative approach to learning new tools or industries
  • The desire to be a business leader in training; wanting to own the messaging, the positioning, the materials and the success
  • The ability to thrive in a fast-paced, metrics-driven environment

What you’ll get from us:

Our growing team works with some of the world’s best-known brands on very complex and unique technical challenges. Our culture of building, learning and experimentation through collaboration allows us to work on new ideas and try out innovative tech and processes. This means you’ll add valuable experience to your resume quickly and have lots of opportunity for personal and career growth. While you’re working to grow the company, we’ll have your back with a competitive salary, mentorship, Employee Stock Options, unlimited vacation, education reimbursement, and robust health benefits starting day one.

We have a hybrid work environment that allows you to do your best work where it makes the most sense to do so. We have a modern office in the heart of the King St & Spadina tech hub for our team to collaborate, plan, and do creative work together, or just enjoy a new space to work in. We offer catered lunches so you can connect with your team members and get to know other teams. We approach internal meetings with a hybrid-first approach and will provide work equipment for both home and in-office use.

We’re an equal opportunity employer. We strive to build a diverse team that embodies our values of mutual collaboration and respect. We recognize how the input of different experiences can positively impact the product and service we deliver to our customers.

About Taplytics

Born at Y Combinator in Silicon Valley and now based in Toronto, Taplytics helps amazing companies like RBC, Zappos, Grubhub, and Chick-fil-A deliver incredible customer experiences with our intelligent suite of experimentation, engagement, and analytics solutions. Our platform runs on over a billion devices around the world and processes over a trillion monthly events. Big numbers, but we’re just getting started – growing our company from here is a complex and compelling challenge for the right person.

Our vision is a world where companies can deliver engaging and highly personalized experiences to all of their users, no matter which device they’re using. Experiences that feel like magic, make their users smile, and turn them into lifelong customers.

And the exciting part? The world is ready. Customers are demanding these experiences and companies are rapidly investing in the technology to make it happen.

But, we need your help. Taplytics is growing fast in Toronto and we are searching for the talent to make our dream a reality. Taplytics has a bright future. Come grow your career with us.

Team Size:55
Location:Toronto, Canada
Cobi Druxerman
Cobi Druxerman
Chief of Staff
Aaron Glazer
Aaron Glazer
Andrew Norris
Andrew Norris
Jonathan Norris
Jonathan Norris