The Athletic

Subscription sports media.

Content Analyst (London) at The Athletic

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About the role

About Us

The Athletic is a subscription-based media publisher of smarter sports coverage for die-hard fans. Founded in 2016, The Athletic’s full-time writers, alongside talented contributors and freelancers, have produced thousands of in-depth articles for subscribers free of ads, pop-ups and auto-play videos. With existing coverage in 45 markets and counting across North America, The Athletic is officially expanding into the United Kingdom. Our employees are talented reporters, writers, editors, engineers, designers, marketers, brand strategists and more, who are committed to helping sports fans fall in love with the sports page again.

About the Role

We are looking for a Content Analyst who will work closely with all departments of the company to help understand how our content drives the business forward. As a content analyst, you will identify the types of content that resonate most with our audiences and deliver these insights to our teams. Our ideal candidate will combine their intuition for great sports content with a strong, data-driven approach to measure and contextualize the value of different story types to our subscribers. Our analyst will work very closely with our editorial team to deliver insights on what’s working and what can be improved with our product.


  • Content Feedback: Provides regular feedback and insights to the newsroom with regularity and working with writers to hit business goals. Comfortable working with multiple editorial teams. 
  • Trend identification: Flag and promote over-performing content (both written and audio) to optimise paid/organic marketing around.
  • Content Understanding: Analyst has a good understanding of the editorial process and is able to clearly identify what makes a piece of content strong.
  • Content Planning:Analyst is able to create a content strategy plan for groups based on the performance of existing content.
  • New Projects: Analyst is able to accept new responsibilities and develop new parts of the business.
  • Data: Analyst is able to develop some new dashboards independently and partner with the data team to develop more complex tables and dashboards.
  • Cross Functional: Works with large XFN groups in order to understand problems and provide business recommendations. 


  • Preferred Bachelor’s Degree in Statistics, Machine Learning, Computer Science, Mathematics, Economics or other quantitative field. 
  • 3+ years of prior experience in a data scientist or content analyst role.
  • Extensive knowledge of the UK sports media landscape.
  • Ability to read through articles across all sports and identify characteristics for each story. 
  • Ability to consolidate findings and communicate analysis to the editorial team in an easy to understand manner. 
  • Must be proficient in SQL and Excel.
  • Preferred experience with Python, R, or another scripting language.
  • Ability to multitask and self-manage projects.
  • Ability to quickly ramp up on new projects.
  • Comfortable dealing with ambiguous, open-ended problems.
  • Ability to remain objective and deliver constructive analysis.
  • Ability to meet tight deadlines in a fast-moving start-up.
  • The position is based in the UK and you’d expected to be in the London office 2-3 days a week ideally.

The Company is backed by Founders Fund, Evolution Media, Courtside Ventures, Comcast Ventures, Bedrock Capital, Advancit Capital, Y Combinator, and other leading investors. The Athletic is headquartered in San Francisco, California.

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.

Why you should join The Athletic

The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 600 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.