The Athletic

Subscription sports media.

Product Marketing Manager (Remote) at The Athletic

Location
United States / Remote
Job Type
Full-time
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About the role

About Us

The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 500 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.

About the Role

As the Product Marketing Manager, Sponsorships at The Athletic, you’ll work as a key cross-functional leader owning competitive research, positioning, go-to-market and adoption for new products and features that generate revenue from The Athletic’s external partnerships. 

You’ll be a strategic partner to the product, ad sales, business development, audio, CRM, design and editorial operations teams, driving the creation and implementation of scalable new marketing resources and processes. With a strong background in consumer insights and audience research, you’ll represent the needs of both the client and the consumer on brand-new initiatives. 

This is a critical role in a high-priority area of The Athletic business, and a chance to directly shape the future of sports media. 

Responsibilities

  • Develop and manage suite of scalable sponsorship solutions and custom partnership opportunities to monetize non-subscription surfaces, including editorial, newsletter, audio and off-platform surfaces.
  • Execute go-to-market strategy to launch and accelerate adoption of new audience features to drive awareness, growth and engagement with sports fans across various channels.
  • Embed closely with the Product, Ad Sales, Editorial Operations, Design, Marketing and Finance teams to define sponsorship opportunities and develop pre-sales and post-sales implementation processes.
  • Lead creation of best-in-class product + sales marketing sponsorship resources including Sales Decks, Product Guides and Media Kits.
  • Support Ad Sales team with sponsorship pitches and serve as the product expert for any sales inquiries or brainstorm requests.
  • Understand audience needs & serve as the voice of customer throughout sponsorship development process.

Requirements

  • 4+ years’ experience in a consumer product marketing or ad product marketing role.
  • Experience working in highly cross-functional, fast-moving environments.
  • Strong understanding of product development processes.
  • Experience working directly with sales organizations, either as a marketer or client.
  • Deep understanding of consumer insights, user research and business metrics.
  • Familiarity with sports, journalism, advertising and/or subscription products a plus.

The Company is backed by Founders Fund, Evolution Media, Courtside Ventures, Comcast Ventures, Bedrock Capital, Advancit Capital, Y Combinator, and other leading investors. The Athletic is headquartered in San Francisco, California. The Athletic was awarded a 2020 Great Place to Work.

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.

Why you should join The Athletic

The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 600 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.