About Toma

At Toma, we’re building something unorthodox—a fully AI-driven workforce for the $2T automotive space.

Our small team (from Scale AI/Uber, Braze, Columbia, Berkeley, and Waterloo) spent months living and breathing dealerships to learn the ropes.

We’ve built an in-house voice AI and agentic workflow orchestration platform, grown $100k ARR MoM purely through word-of-mouth, and raised capital from the best of the best investors in Silicon Valley on our way to create the world’s first “ghost dealerships.”

What You’ll Do

As a Business Development Representative (BDR) at Toma, you'll be the engine of our sales motion: fueling pipeline growth and creating high-quality opportunities for our Regional Sales Managers.

You'll be on the front lines identifying and connecting with dealership prospects, setting qualified meetings , and working closely with our sales managers to move deals forward. This is a fast-paced, high-impact role with a clear path for growth into closing roles.

Key Responsibilities

• Proactively source and qualify dealership leads through outbound outreach (calls, email, LinkedIn, etc.)

• Book a high volume of qualified demos for your assigned Regional Sales Manager (20+ per month)

• Conduct brief initial discovery and scheduling calls to understand prospect needs and fit

• Collaborate daily with your Sales Manager on scheduling needs and prioritization

• Maintain extremely organized, accurate records in our Hubspot CRM

• Track activity metrics and constantly optimize your outreach strategy

• Provide real-time feedback to marketing and product based on market conversations

Who You Are

• You have 1–3 years of BDR/SDR experience, ideally in SaaS, tech, or automotive sales OR a track record of excellence

• You’re resilient, resourceful, and energized by outbound prospecting

• You thrive in a fast-paced environment where hustle and creativity pay off

• You’re a strong communicator, both written and verbal, and great at listening

• You’re curious about technology (especially AI) and how it solves real problems

• You’re organized, goal-oriented, and take pride in your work

• Bonus: You’ve used Hubspot, Slack, and other modern sales tools

What Success Looks Like

• You consistently hit or exceed demo booking and pipeline goals

• Your Regional Sales Manager sees you as an essential partner in driving revenue

• You’re trusted to own the outreach strategy and bring ideas to the table

• You’re learning fast, leveling up your sales skills, and preparing to grow into a closing role

Why Toma?

We’re a high-performance team building something special, fast. You’ll get the chance to shape your career, work with amazing people, and make a real impact from day one. If you're ready to hustle, learn, and grow, we’d love to meet you.