Content Marketing Manager
About the role
Vanta is on a mission to secure the internet and protect consumer data. Our security tools have already been adopted by nearly 1,000 companies including Lattice, Notion, Chili Piper, Clubhouse, Gem and more, mostly through word of mouth.
Now, we’re looking for our first Content Marketing Manager to help us craft Vanta’s narrative and take our vision to the next level. You’ll join a small but quickly growing marketing team and have an outsized impact on Vanta’s brand and strategy.
As Vanta’s Content Marketing Manager, you will:
*Establish Vanta’s distinct tone of voice and position our platform as the fast, easy, trusted choice for SaaS companies looking to prove their security
*Write clear, concise, and compelling copy for a variety of touchpoints - from blog posts, to whitepapers, to video scripts, and much more
*Turn our happy customers into brand advocates by creating mutually beneficial content, alongside our Customer Marketing Manager
*Lead Vanta’s thought leadership efforts. Source opportunities such as Op-Eds, speaking engagements, and more and craft content for Vanta’s CEO and senior leadership
*Develop a scalable process for content creation with both internal and external subject-matter experts. Work across the Vanta team to test and optimize content campaigns
*Proactively identify opportunities to improve and evolve Vanta’s content
*Identify KPIs, measure, and report on content marketing activities so we can test and iterate
*Have 4+ years of experience in content marketing, ideally in a B2B SaaS business.
*Be an outstanding copywriter, proofreader, and storyteller with meticulous attention to detail.
*Tell stories in your spare time – fiction, blog posts, email missives, Instagrams, whathaveyou
*Possess a demonstrated knowledge of online content strategy, SEO, and how to measure the success of content across formats and throughout the sales funnel
*Love breaking down complex, technical concepts into easy to understand and actionable copy
Why you should join Vanta
Vanta is security-in-a-box for technology companies, covering everything from laptops to infrastructure, and using a suite of simple, effective, and easy-to-deploy tools.
Our organization is very small. We’re good friends and enjoy spending time together. We like others who are excited about making and carrying out their decisions, whether in the code they write or the partnerships they strike.
Here’s a sample of what we look for:
- You enjoy figuring out what to work on and teaching yourself whatever you need in order to get things done
- You enjoy working with a team, and you're also happy working on your own