Product Marketing Manager
About the role
Vanta is on a mission to secure the internet and protect consumer data. Our security tools have already been adopted by hundreds of companies including Lattice, Notion, Chili Piper, Clubhouse, Gem and more, mostly through word of mouth. Now, we're looking for someone who can learn from our customers, digest our vision, and build a strategy that'll take our product and brand story to the next level.
As one of the first marketers at Vanta, you'll have the opportunity to shape how we reach and interact with our customers by creating inspiring and compelling campaigns, resources, and experiences that demonstrate how Vanta can help businesses. To do this, you'll need to work cross-functionally across sales, customer success, product, and design, and you'll move between strategy and execution.
You will ..
*Talk regularly with our users, analyze your own data, and understand our competitive landscape to inform your work (overall marketing strategy, content, messaging, and positioning) and help shape the product strategy and roadmap *Work closely with nearly every team at Vanta—product management, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches
*Plan and execute large product launches, report back on their performance, and optimize these processes for scale *Create focused campaigns that engage, nurture, and help our users succeed
*Scale our customer advocacy program. Build relationships with our customers and empower our happy customers to become advocates on our behalf
*Share experience and insights across Vanta to help us better understand our customers
You might ..
*Have 6+ years experience marketing and launching early-stage products (particularly B2B products)
*Tell stories in your spare time – fiction, blog posts, email missives, Instagrams, whathaveyou
*Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
*Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users
*Find delight in understanding how things work and then explaining your newfound knowledge to others
Benefits & Perks:
Industry-competitive salary and equity, as well as transparent compensation practices
Medical, dental, and vision benefits
Paid parental leave for all parents
Flexible work hours and location
Remote workspace stipend
Open paid-time off policy
10 company paid holidays
Virtual team building activities, lunch and learns, and other company events
For when we're back in office:
Generous monthly stipend for Bay Area commute
New office in sunny Hayes Valley, San Francisco
Full kitchen + snacks and drinks supply
Why you should join Vanta
Vanta is security-in-a-box for technology companies, covering everything from laptops to infrastructure, and using a suite of simple, effective, and easy-to-deploy tools.
Our organization is very small. We’re good friends and enjoy spending time together. We like others who are excited about making and carrying out their decisions, whether in the code they write or the partnerships they strike.
Here’s a sample of what we look for:
- You enjoy figuring out what to work on and teaching yourself whatever you need in order to get things done
- You enjoy working with a team, and you're also happy working on your own