Varos
Data sharing platform to compare business KPIs to your peers
Head of Marketing
About the role
About the role As our first marketing hire, you will be responsible for leading the strategic direction and execution of all marketing activity, while creating a solid foundation as we grow our marketing team. We want to take our current traction and lean into it to grow even faster.
You will report directly to the CEO. This role will be crucial to the growth of our company.
What You’ll Do
- Work with our core team to define the marketing vision, strategy, and priorities
- Define, prioritize, and execute marketing outcomes, such as content marketing, PR, paid acquisition, referrals and new product launch plans
- Build and manage relationships with external partners (marketing agencies, designers, etc.) to deliver on marketing activities for content and paid acquisition
- Plan the growth of the marketing team and recruit and manage highly talented individuals as we scale
- Generate high-quality marketing content to amplify Varos’s mission and product, including blogs, articles, webinars, videos, social media, etc.
What We're Looking For?
- 3-5 years experience with B2B Marketing (preferably with early stage startup experience)
- An aggressive mindset in terms of testing and doubling down
- Highly creative + an entrepreneurial mentality
- Native English speaker
Why you should join Varos
Varos is a data sharing platform helping companies compare their KPIs to their peers. We recently participated in YC’s S21 batch and raised $4.2m Seed round from top-tier investors.
We're pioneering a new category of data analytics that’s challenging traditional taboos around cross-company collaboration. Varos’ platform helps its users understand their own performance vs. direct competitors by unlocking data that is currently stored in different silos. In fact, a growing base of hundreds of users are already automatically feeding marketing data to Varos’ platform, and in return seeing how they stack up against others in their space and stage. However, Varos is not planning to stop there, and is already planning its expansion across additional operative departments, such as finance, product, and sales.
Companies today are flying blind because they only rely on their own historical data and don’t know how their metrics compare to their competitors.
Founders includes the former CTO of Dun & Bradstreet ($15bn+ data company), an 8200 alum with 15 years experience building big data products and a former private equity investor.
