Veryfi, Inc.

Find Meaning in Unstructured Finance Documents in Seconds.

Marketing Operations Manager

Location
San Mateo, CA
Job Type
Full-time
Experience
3+ years
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About the role

As the Marketing Operations Manager, you will help create scalable processes that facilitate best practices in lead acquisition and management. You’ll be responsible for the implementation and operation of marketing and sales technology, as well as reporting and analysis that will be used to inform strategic decisions by stakeholders from across the company.

You’ll also collaborate with your teammates to architect the martech stack and lead lifecycle / funnel stages, implement marketing programs in HubSpot and other martech tooling, and provide basic assistance to the sales team for their technology needs. Veryfi is a fast-paced (and fun) startup environment, and you’ll need to be comfortable with multithreaded work.

Responsibilities

  • Manage technical aspects of key marketing and sales tools used to acquire, distribute, manage, and report on leads, companies, and deals.
  • Provide reports on marketing and sales activities, performance, and business impact.
  • Analyze marketing and sales data, develop insights, and make optimization recommendations.
  • Monitor, maintain, and enhance data quality within the marketing database.
  • Evaluate new technologies to optimize marketing and sales team performance.
  • Assist with technical implementations across the full martech stack; e.g., you may need to create a blog post in Wordpress if the normal publisher is unavailable. Or, you may need to help audit and implement pixels and conversion tracking in Google Tag Manager, to support a website or Google Ads launch.

Requirements

  • BA/BS degree and 3+ years of marketing operations experience.
  • Outstanding analytical skills with a strong drive to optimize business processes and results.
  • Expertise in the full martech stack.
  • Expertise in implementing and reporting on various models and comparing against enterprise B2B software industry baselines for the marketing and sales “waterfall” – funnel stages, buyer’s journey stages, lead lifecycle stages, etc.
  • Hands-on experience implementing nurture, onboarding, and lifecycle flows in HubSpot.
  • Ninja-level proficiency with HubSpot, martech tooling (HubSpot, ZoomInfo, Google Tag Manager, Sendoso, Zoom Webinar, BriteVerify, etc.), and spreadsheets.

Preferred

  • Experience in marketing automation for a freemium/product-led go-to-market (GTM).
  • Technical proficiency with HTML/CSS, basic webhooks, IFTTT tools/integrations, etc.

Why you should join Veryfi, Inc.

Veryfi empowers organizations to transform their unstructured data in the form of receipts, invoices, purchase orders, checks, W2s and other business documents into structured data at scale. Their suite of data transformation APIs can be leveraged for many use cases in financial services to deliver valuable business intelligence in seconds. Trusted by enterprises and technology companies alike, Veryfi’s AI-based platform is being leveraged by companies worldwide.

Veryfi is backed by NewView Capital (NVC), Act One Ventures, TI PLatform, Y Combinator and Zillionize

Veryfi Raises $12 Million To Use AI To Tackle The Unstructured Data Entry Market https://www.forbes.com/sites/rebeccaszkutak/2021/04/26/veryfi-raises-12-million-to-use-ai-to-tackle-the-unstructured-data-entry-market/?sh=886fe19183f8

The Untapped Potential of Unstructured Data https://nvc.vc/perspectives/veryfi-the-untapped-potential-of-unstructured-data/

Capterra Reviews https://www.capterra.com/p/141684/Veryfi-Receipts-and-Expenses/reviews/

COME AND SAY G'DAY!

Veryfi, Inc.
Founded:2017
Team Size:40
Location:San Mateo, CA
Founders
Dmitry Birulia
Dmitry Birulia
Founder
Ernest Semerda
Ernest Semerda
Founder