Hey everyone! We’re Siddhartha and Pratham, co-founders of Stratify and we’re saving companies millions by helping them understand their users better.

TL;DR

Failing to understand what your users truly want can kill a company. Stratify uses AI agentic workflows to instantly recruit participants, conduct dynamic user interviews, analyze responses, and provide actionable feedback. With simple queries like "What do users think of our new checkout flow?" or “Which prototype resonates most with users?”, Stratify delivers authentic customer feedback within a few hours.

Stratify Launch Video

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🤦‍♂️ The User Research Problem

Here's the brutal truth: 90% of product failures happen because teams don't truly understand their users. You can’t really blame them because traditional user research is broken:

1. 💸 Focus groups are expensive: $15K+ for 8 people in a room for 2 hours. Half of them drop out last minute, and you're left wondering if these insights represent your actual users.
2. 📅 Manual interviews take weeks: Booking user interviews feels like herding cats. Calendars stay empty for weeks while your launch deadline approaches. And big ideas cannot wait.
3. 📝 Surveys are unresponsive and impersonal: Generic forms with dropdown menus can't capture the why behind user behavior. You get some data, but absolutely no story.

The result? Teams ship based on assumptions, not insights. Features flop. Users churn. Millions of dollars wasted.

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✨ Introducing Stratify

What if you could ask "What do users think of our new product?" and get answers from hundreds of real users in under a few hours? That's exactly what Stratify does.

1. 🚀 Define your Research Questions:

   Simply describe what you want to learn about your product or upload product materials: "How do millennials feel about our pricing?" Our vetted AI researcher transforms your query into a comprehensive study framework in seconds.

2. 🎯 Smart Participant Matching:

   Set demographic and behavioral parameters or simply specify a query like "U.S., Gen Z, Online Shopper, Foodie". Our AI automatically finds the perfect participants from our network of millions of real users or directly within your own company’s customers.

3. 🎥 Uncover Real Insights:

   Watch our AI agents conduct hundreds of interviews simultaneously, asking follow-up questions that dynamically adapt to each participant’s unique responses. Uncover the why behind user behaviors that surveys and focus groups miss completely.

4. 🧠 Instant Analysis:

   Transform hours of interview content into actionable intelligence instantly. Search conversations semantically, generate reports and slides presentations, or simply chat with your data to find exactly what you need to know.

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🎉 Our Ask

• 🚀 Building something new? Try Stratify before your next feature launch, whether that’s your website, onboarding flow, product prototypes, etc. It could save you months of building the wrong thing—seriously.
• 💬 Know any product managers, product designers, or founders? They'd love this. User research is their biggest pain point.
• 🙌 Support us with a follow or share. Every bit helps us reach more teams who are tired of guessing what users want.

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👥 The Team

Siddhartha (CEO) and Pratham (CTO) have studied computer science at Stanford, where they’ve conducted AI and high performance compute research at renowned labs. They met in their freshman dorm at Stanford and have been roommates and building together since.

They’ve been in your shoes. They’ve launched features that flopped, ignored user feedback until it was too late, and learned the hard way that assumptions kill products. Now they’re making sure no other team has to learn it the hard way.

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Users have opinions. Are you listening?

• Try Stratify: https://www.trystratify.com
• Questions?: sid@trystratify.com & pratham@trystratify.com