The Drop CRM
Laylo is on a mission to empower hundreds of thousands of creators with the marketing tools to manage and grow their businesses. Today, a creator has to focus on everything from content creation to fan engagement to scaling their business lines. Our products and tools allow creators to focus on the content creation while we handle the rest.
We’re building a next-generation marketing platform complete with drop campaigns, cross-platform messaging, landing pages, and link tracking –giving creators the power to own and activate their fanbase.
Laylo now powers over three millions drops per month across music, podcasting, sports, fashion, gaming, among other categories. Notable customers include Sam Smith, Dixie D'Amelio, Kodak Black, Miles Teller, The Black Keys, and the Friends With Benefits DAO.
We've also established strategic partnerships with companies including Acast (podcast distribution), Fevo (sports and entertainment ticketing), Sound.xyz (music NFTs), Hoo.be (link-in-bio), CD Baby (music distribution), and Voice.com (NFT art collectibles). In the last year, we've rolled out integrations with Instagram, Spotify and some of the largest Web3 Wallet providers.
As a product engineer, writing code and building beautiful user experiences is just one part of your job. You'll also talk to users, get involved with design, and develop your own opinion on what needs to exist in the world. Then you'll move with urgency to make it happen.
To learn more about how we work, take a look at Our Values
If this role isn’t a fit for you but you’d like to work with us, find all of our open roles here.
Our founders met while building competing consumer startups. We’ve launched multiple products across consumer and SaaS and talked to thousands of fans and creators in the process. In 2020, we realized one of the biggest pain points creators have is reaching and managing their fanbase directly.
We went through Y Combinator in summer 2020 while building that new product and after seeing really strong early traction, raised our seed round in mid 2021.
Right now we're a small team that's based in Los Angeles but working from home like everyone else. We're open to hiring remotely (in North America), but expect to find an office in Los Angeles at some point TBD.
We have a strong written documentation culture, leveraging Notion to share ideas and record processes and learnings. We try to do as much as possible asynchronously to move quickly and efficiently. We have a daily 30 minute standup and weekly hour long all hands. Outside of that, everything is quite flexible - team members are empowered to work on the schedule that works for them.
Creators and Brands have a few key moments that drive the majority of their sales and fan engagement, we call them drops. At Laylo, we're building the Drop CRM to make these moments perfect.
With Laylo, creators and brands can notify fans the second they drop new content, merch and events. From there, they get a full featured CRM, a dashboard to connect with fans forever in the future, high conversion landing pages and deep analytics to conversions, click throughs and sales.
We work with some of biggest creators, brands, records labels and managers in the world to create incredible drop experiences.