Product Marketing Manager

Salary range: £56,430 - £62,700 + generous stock options

Location: London (hybrid)

Job type: Full time

Right to work: Unfortunately we are unable to sponsor Visas for this role. You must have the right to work in the UK.

About Abatable

Abatable’s mission is to enable corporate climate action by building the infrastructure for businesses and investors to navigate, access and support credible climate solutions delivering long-lasting positive environmental and social impact. The team is achieving this by backing innovative, high-quality carbon projects alongside leveraging a product-led approach to scaleable solutions.

Abatable was founded in July 2021 and we are backed by experienced investors such as Global Founders Capital, Blue Bear Capital, Y Combinator (S21) and and Azora.

We are a diverse team working in a hybrid setup and across two cities - London and Amsterdam. We put our values and our mission front and centre with everything we do, if you want to know more, read about our team and values on our About us page.

About the role

You’ll be joining us as the first product marketing manager reporting to our Head of Marketing and will be responsible for growing our customer base and understanding of their needs.

We have developed our first version of the product that is live with customers, but we’re now looking at adding onto our platform new modular products that provide additional value to our customers as well as open up to new types of customers we’ve not been able to service to date.

We’re looking for someone who’s excited to learn about the carbon markets, generate insights from our customers and the broader industry and turn them into a successful product marketing initiatives that grow our customer base that drive climate impact.

Why we think you’ll want to join us

• A mission you can be proud of: We are in the decade of climate action. More than ever we need the best and brightest brains of our generation finding solutions to climate change.
• Build the product marketing function: As our first PMM you will have the opportunity to build out the function and create the frameworks we use to research our customers and promote our products, as well as influence the product roadmap and our product pricing
• Learn from experienced product leaders: Product thinking is instilled at the highest levels of leadership; the CEO Valerio was a PM at Monzo, Google and Facebook. Our Director of Product is Susana, a B2B product leader and coach with more than 10 years of experience in B2B product development.
• Early stage fun: Our products are still in their infancy. By joining early you’ll be key to understanding our customers and developing & marketing the products that will have the highest possible impact on climate, people and nature.
• Well funded: We taken over $16.6M funding from the likes of Global Founders Capital, Blue Bear Capital and Y Combinator (S21) and have a solid multi-year runway.
• Work life balance: Despite being early stage, we unplug on evenings and weekends, and offer at least 13 weeks full pay parental leave for both caregivers. Learn more about our benefits.
• Transparent and high integrity culture: From sharing salaries in job specs and giving everyone in the company visibility of our financial position (including burn rate and runway), to informing a competitor when they accidentally leaked some of their IP. Our values guide our behaviour.

What you’ll be doing

• Partner closely with the Product, Business Development and Marketing teams to analyse market trends, help define and prioritise new customer segments and their sizes, collect and analyse user feedback, and our competitors’ activities to generate insight into the user’s needs and help us develop products that solve their problems
• Own the market positioning and creative storytelling of our products
• Lead the creation and execution of go-to-market strategies for new products and use data to develop product-led growth techniques such as free trial offerings, freemium models, landing pages, and free tools
• Work closely with the Product and BD teams to successfully launch new products and features
• Collaborate with the Product and BD teams on the continual monitoring of launched products, including leveraging customer and market feedback for future optimisation
• Create tools and content such as referral programmes and case studies that enable our BD team to sell more effectively and our customers to evangelise our products
• Lead the monitoring and reporting of competitor product offerings and launches, so we stay ahead of the game
• Become the subject matter expert in the team for our user needs, the market and the competitive landscape
• Actively foster an inclusive and diverse team environment, promoting a sense of belonging and creating opportunities for the cross-functional team to contribute and be heard

Who we’re looking for

• Product Marketing Manager with 5+ years of experience and several major product launches under their belt including developing a go-to-market strategy
• Proven track record of growing software products, with at least one experience in a B2B context
• Excellent stakeholder management and ability to work cross-functionally, connect the dots between teams and deliver complex projects seamlessly
• A brilliant storyteller who can empathise with a user’s problem, articulate the solution clearly and create compelling value propositions
• Strong analytical and research skills - excited by and proficient at numerical marketing, as well as a love for using data to generate actionable user insights
• Strong writing, communication and presentation skills with the ability to simplify complex or technical content in a concise and accessible way
• Positive attitude, able to work under changing market environment and high level of ambiguity
• Background in sustainability or climate tech is beneficial but not required

Don’t tick all the boxes, but still think you’d be a good fit? Apply anyway and show us what you can do.

What we offer

• The choice to structure your compensation package, with a competitive salary and a generous share options package
• Hybrid working model
• Holidays: 25 days holiday (excl. bank holidays) + one bonus for your birthday
• Equipment: We use Apple. We want to provide you with whatever you need to work effectively, so let us know your preference. Displays, mouse and keyboards are standard issue. Need software licenses? We’ve got you covered
• Health insurance: including mental health cover to holistically support your wellbeing
• Family leave policy: 26 weeks at 100% pay for the primary caregiver and 13 weeks at 100% pay for the secondary caregiver, plus unpaid leave and flexible return to work arrangements
• Pension enrolment for all employees
• Learning and Development budget of £500 per year
• Cycle to work scheme (UK only)

We are actively creating a fair environment for every employee to be their best

Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at Abatable. We embrace diversity in all of its forms and create an inclusive environment for all people to do the best work of their lives (so far) with us. This is integral to our mission of building trust and integrity in the carbon markets.

We’re an equal-opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.