A zero inventory, zero returns factory-to-consumer apparel company

SEO Associate

$8K - $12K
Job Type
1+ years
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About the role

Every woman is looking for the perfect fit. We’re looking for an SEO expert to make Binks their #1 Google search result. If you know how to get us there, we’d love to have you on our team.

You’ll work closely on both on-page and off-page SEO, and have a team of content writers supporting you.

This is an individual contributor role and is remote.

What you’ll do:

  • Recommend ways / identify new opportunities to make our website SEO friendly to drive more organic traffic
  • Conduct a keyword research exercise to identify relevant ones for our brand; develop a strategy to target -keywords & monitor them every month
  • Work closely with the content team on blog themes and frameworks to deliver excellent SEO results
  • Implement link-building initiatives and suggest compelling ways to increase backlinks (paid & organic)
  • Optimise website pages to improve SERP ranking
  • Chalk out your approach and best practices to leverage our Google My Business presence.
  • Tap into local SEO techniques and create playbooks for new city launches
  • Share recommendations on Video SEO
  • Work towards getting Binks featured on Chrome / Google Discover / News
  • Leverage SEO tools such as SEMRush, DemandJump impactfully to derive keyword insights and content recommendations Measure MoM SEO performance and present your findings and way forward in a thoughtful way

You have:

  • 2-4 years of experience in this space
  • Understanding of web analytics tools
  • Understanding of ranking factors and search engine algorithms
  • The ability to prioritise and plan key SEO-focused projects that’ll deliver high-impact results
  • Expertise in using keyword research tools such as Google Keyword Planner, SEM Rush & keep a tab of innovative SEO tools
  • Basic understanding of analytic tools such as CleverTap, Google Analytics, Google Trends (a plus)
  • Knowledge of HTTP protocols, server responses, browser requests, cookies, FTP, SFTP, SVN

You are:

  • A self-starter with an autonomous style of working
  • Able to think of SEO keeping customer perspectives and user journey in mind
  • Meticulous about monitoring trackers and bringing back actionable insights to the team
  • Curious; you keep yourself updated on the latest in Google’s algorithm and enjoy research and learning
  • Collaborative

About Binks

Team Size:70
Location:Bengaluru, India
Aamna Khan
Aamna Khan
Raj Vardhan
Raj Vardhan