Events and Partnerships Manager

We’re hiring for an Events and Partnerships Manager to help scale conference, marketplace, and partnership efforts at DraftWise. You will work cross-functionally to deliver high-caliber activations at some of the largest industry events in legal, helping to build brand awareness and deliver new leads and greater velocity to our sales team. In addition to events ownership, you’ll tackle building out critical relationships with marketplace, product, and business partners. You will be responsible for scaling some of our most important sales and marketing channels – a knack for operational excellence is a must! Responsibilities breakdown

• Understand the strategic role of events as it relates to company goals and objectives and align conference activities to these goals
• Responsible for decision-making and discretion regarding event and conference selection and planning in support of sales and marketing goals
• Manage the operational planning of conferences, events, and third-party partnership opportunities, including communications and project management internally and also externally
• Collaborate with internal and external stakeholders to develop on-site strategy and creative
• Lead the schedule and logistics on-site at events and conferences and handle issues that arise before or during the event activities
• Ensure the team is on time and within budget for all event activities and manage metrics and benchmarks for event activities
• Own vendor relationships and deliverables for events and conference activities
• Translate digital and content marketing activities to the needs of the sales team efforts in key regions on the ground
• Serve as an advocate for the sales team on the ground and help the marketing team understand their priorities and needs
• Plan and host digital and in-person events to generate new sales opportunities, accelerate existing sales opportunities, and deepen client relationships
• Evaluate 3rd party demand generation opportunities and build strong relationships with new and existing vendors or associations to increase market penetration
• Understand and anticipate the in-person and direct sales needs of the DraftWise sales and customer success teams

We are a small team and expect all members to help flexibly wherever the company needs them the most - if you have an idea of what DraftWise needs, we want to empower you to pursue that project. You will have broad ownership over your initiatives, the ability to shape our culture as we grow, and flexibility over your schedule.

The marketing team is based out of our NYC office, but we are open to a remote hire.

What we value

• Strong communication skills in an open environment.
• Cultivating an environment of trust through well-intentioned feedback.
• The ability to work independently and make decisions with minimal supervision.
• Interest in working in a dynamic environment with dynamic objectives.

Role requirements

• 5+ years experience in event and conference orchestration, audience development, and message optimization
• A strong background in and understanding of managing and executing event logistics and planning.
• A history of planning and executing creative, engaging activations and industry events and conferences.
• Experience owning and managing external stakeholder relationships
• Comfort with a data-first approach to marketing strategy and a willingness to own and iterate on the events and conferences playbook.
• Willingness to travel and be the voice of the company on the ground at events and conferences.
• Startup experience is a plus!

The interview will include an initial chat, an in-depth conversation with the marketing team, and a case study with various stakeholders across the company. The length of the interview cycle will depend on the volume of candidates who apply for the open role, but we would like to keep the interview cycle to roughly 3 - 4 weeks.

The marketing team will conduct the first and second rounds of interviews. Additional representatives from relevant cross-functional teams will join the final case study presentation.