Embrace
Modern mobile observability built on OpenTelemetry
*S19 and YCG F21* Engineering teams shouldn’t be in the dark when it comes to the performance of their mobile apps and user experiences. With our industry-leading mobile observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying mobile performance data to backend observability insights. As the only user-focused, mobile-first observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and mobile teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Warby Parker, Masterclass, Home Depot, and Cameo love Embrace’s mobile observability platform because it makes extremely complicated and voluminous data actionable.
Active Founders
Eric Futoran
Founder of Embrace, the only observability platform purpose-built for mobile. We proactively discover errors and instantly resolve issues for UX and Engineers, while delivering 100% of sessions and enriched data for Data Science. Previously founder of Scopely, the #1 mobile games publisher with Yahtzee, Walking Dead, and Star Trek. Built the first DMP at Aggregate Knowledge. First job was at Trilogy.
Fredric Newberg
