Growth/Product Marketing Lead

At FlutterFlow, we are seeking a dynamic and experienced Growth/Product Marketing Lead to join our team. This role is ideal for a creative and analytical professional passionate about driving business growth through innovative marketing strategies and data-driven decision-making.

What You Will Work On

• Develop and execute a comprehensive growth marketing strategy aligned with overall business objectives.
• Identify and execute high-impact growth opportunities across the customer lifecycle, especially acquisition and retention.
• Create and execute high-performing marketing campaigns across various channels (social media, content marketing, email marketing, SEO, paid advertising, etc.).
• To attract and engage users, create and implement high-quality content (e.g., social media content, blog posts).
• Develop compelling product messaging and positioning that resonates with target audiences.
• Analyze and understand developer personas, needs, and motivations.
• Analyze marketing data to identify trends, measure ROI, and optimize campaigns for maximum impact.
• Work cross-functionally with product, sales, and engineering teams to ensure seamless user experience and effective growth initiatives.
• Stay up-to-date on the latest developer marketing trends and technologies.

Who you are

• 5+ years of growth or product marketing experience or a related field.
• Proven experience developing and executing successful growth marketing strategies, ideally in the developer space.
• Strong understanding of digital marketing channels and tactics.
• Expertise in data analysis, marketing attribution, and A/B testing.
• Excellent communication, collaboration, and presentation skills.
• A data-driven and analytical mindset with a passion for experimentation and optimization.
• Willingness to travel quarterly with at least one international trip per year, possibly two.
• Ability to travel to meet with clients as needed &/or determined by the Head of Growth.

Bonus Points

• You have experience with mobile app development.
• You have used FlutterFlow and are familiar with our features.

Benefits

• Remote first team.
• Generous salary and equity package.
• Paternity/Maternity leave.
• PTO & Sick Leave.