Growth Marketer

We are looking for a highly motivated and creative Growth Marketer to join our team at GoSats. As a Growth Marketer, you will be responsible for driving customer acquisition strategies and campaigns. You will work closely with cross-functional teams to develop and execute data-driven marketing initiatives that attract and convert potential customers.

Responsibilities:

• Develop and implement acquisition marketing strategies to drive user growth and increase customer acquisition.
• Identify and target key customer segments through effective market research and analysis.
• Plan, execute, and optimize multi-channel marketing campaigns, including digital advertising, social media, content marketing, email marketing, and partnerships.
• Collaborate with creative teams to develop compelling marketing collateral, landing pages, and ad creative to drive customer engagement and conversions.
• Conduct A/B testing and performance analysis of marketing campaigns to optimize results and drive improvements.
• Utilize marketing analytics and data-driven insights to track, measure, and report on campaign performance and KPIs.
• Continuously explore new channels and opportunities for customer acquisition, staying up-to-date with industry trends and best practices.
• Collaborate with product and design teams to ensure the alignment of marketing initiatives with product positioning and brand messaging.
• Manage relationships with external partners, agencies, and vendors to drive efficient and effective campaign execution.
• Monitor industry trends, competitive landscape, and customer behavior to identify opportunities for innovation and growth.
• Stay informed about the latest developments and emerging trends in the fintech and cryptocurrency industries.

Requirements:

• Proven record to acquire customers at low CAC.
• Needs to have B2C experience. Experience in FinTechs is a plus.
• Strong understanding of digital marketing channels, including paid advertising, social media, content marketing, email marketing, and SEO.
• Demonstrated success in developing and executing data-driven marketing strategies and campaigns.
• Wittiness and out-of-the-box thinking is a must.
• Proficiency in marketing analytics and campaign tracking tools such as Google Analytics, Facebook Ads Manager, Mixpanel or similar.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with strong organizational skills and ability to meet deadlines.
• Familiarity with the fintech industry and cryptocurrency is a plus.

If you are a self-driven and results-oriented marketing professional with a passion for customer acquisition and want to be part of a fast-growing fintech and bitcoin company, we would love to hear from you.

To apply, please submit your resume and a brief cover letter explaining your relevant experience and why you believe you are a good fit for this role.

Note: Only shortlisted candidates will be contacted for further evaluation.

We are an equal opportunity employer and value diversity in our workforce.

Thank you for taking the time to learn more about GoSats's interview process.

Zoom Screening

This stage is a video call to get to know more about the role, and for you to evaluate whether it’s a good fit for you. We are looking for people with strong creativity and humility. You will be asked about your experience, strategies you've implemented.

In-office screening You'll be required to come over to our office in Koramangala, Bangalore for us to get to know you better.

Timing We usually make an offer in a few days if we see a fit after the in-office interview. If we need more time to evaluate or if we'd need to schedule an additional interview with you, we would inform you.