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The performance hub for modern athletes

HYBRD is the performance hub for modern athletes. It brings all your training data together by integrating with top wearables and uses AI to make tracking weightlifting easy. This allows athletes to fully understand their training load, track holistic progress over time, and compete with friends in fresh, exciting ways. Existing products tend to focus on only one type of exercise (either cardio or strength), leaving hybrid athletes juggling disconnected tools. As hybrid athletes themselves the founders found this frustrating and set out to build the unified approach they needed for their training. Three of HYBRD’s founders previously worked at WHOOP, each leading teams across product, growth and analytics. Ruiters, the CTO, was a senior tech lead at AWS. In parallel, Mats was a member of the US national rowing team and Ben, Shoe and Ruiters have all completed Ironman 70.3s.
Active Founders
Ben Katz
Ben Katz
Founder
Co-Founder & CEO of HYBRD. Previously led the growth product team at WHOOP and the fitness app portfolio at Appex. In my free time I train as a hybrid athlete, having completed a 50k ultramarathon, an Ironman 70.3, and am currently preparing for my first full Ironman.
Matt Ruiters
Matt Ruiters
Founder
🇿🇦 Co-Founder & CTO @ HYBRD, the performance hub for modern athletes. Exercise and cooking keep me sane. Loved playing rugby, but since my shoulders gave out, I've gotten into triathlon and surfing. Previously was a senior tech lead at AWS, where I led teams of 10-15 engineers. He delivered features in Billing and Amazon Connect that drove millions of dollars in revenue and won strategic customers. He has played on the USA Rugby team and has completed two Ironman 70.3s. Let's ship.
Caroline "Shoe" Shoemaker
Caroline "Shoe" Shoemaker
Founder
Shoe has had years of experience in the fitness tech space, first at WHOOP building their analytics team, then at Appex, a mobile app roll-up company responsible for 1/2 the portfolio. Now she's focused on building HYBRD, the performance hub for modern athletes while training for an Ironman in 2025.
Mats Terwiesch
Mats Terwiesch
Founder
At HYBRD, I’m focused on core product and sport science. I previously was an early employee and product manager at WHOOP, where I launched the Strength Trainer feature and expanded free trials internationally. I also have experience leading product management for the fitness vertical of a profitable mobile app roll-up, and was a research associate publishing on health and artificial intelligence at Harvard. In parallel to my tech career, I was a member of the US national rowing team.
HYBRD
Founded:2024
Batch:Fall 2024
Team Size:4
Status:
Active
Location:Boston
Primary Partner:Dalton Caldwell
Company Launches
HYBRD: the Performance Hub for Modern Athletes
See original launch post

TL;DR

HYBRD is the performance hub for modern athletes. We break down the silos between your cardio, strength and wearable data to give you a complete view of your performance. We’re ex-WHOOP, ex-US national rowing team, triathletes / ultramarathoners and are building the app that we wish existed for us.

After a great invite-only beta with hundreds of paying users, we’ve just launched publicly on the iOS App Store!


Full demo video here: https://www.youtube.com/watch?v=HOBtxG8r3m8

The problem

Every workout you do is a puzzle piece in a broader picture of performance. But fitness tracking data is siloed across multiple domains. You might track your running data on a Garmin, your sleep/recovery on WHOOP and your strength training in a spreadsheet.

It works if you’re just a runner or just a lifter.

But more and more people are becoming “hybrid” athletes who focus on strength and cardio, so they’re left stitching together multiple data sources to see the full picture.

Until now.

Solution

First, HYBRD integrates with all leading wearables and data sources. We pull in as much historical data as we can.

Then, we make it really easy to track your weightlifting.

You can use text to input your workout to our AI logger - or, simply upload a picture of your training journal, a whiteboard from a HYROX/CrossFit gym, or a screenshot from an app you already use.

Based on that data, we provide a holistic view of your strength and cardio abilities, normalized for age/gender/weight and give you a single score (analogous to a chess Elo score) that you can compare with your training buddies.


We recently launched a trends feature so you can see all your data from all your data sources over time. And we’re working with one of the best coaches in the country to put together training plans for you (coming soon into the app)

Asks

  1. Try our 7 day free trial! [link to App Store]
  2. Share our app with the most athletic people you know
  3. Join our free weekly workout clubs in San Francisco and Boston (all welcome, contact us at founders@hybrd.app, and let us know if you want a free Ironman 70.3 or marathon training plan)

Team

Three of our founders previously worked at WHOOP, each of us leading teams across product, growth and analytics. Our CTO, Matt, was a senior technical lead at Amazon AWS

We all are hybrid athletes ourselves - Mats was a member of the US national rowing team and Shoe, Ben and Ruiters have all completed Ironman 70.3s.

Each of us felt underserved by existing fitness apps to the point where we tracked our workouts in Google Sheets, so we decided to build HYBRD.

Shoutout to the HYBRD Workout Club!

What’s your HYBRD score?

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