NudgeLabs is a smartwatch app for employees to improve their physical and mental health. Companies like McKinsey pays $120 per employee and year to prevent burnout and collect anonymized and aggregated health data.

We realised the need for this product when Magnus, our CEO, had a burnout as founder at his previous venture despite having the best possible setup, including doctors as co-workers and having immediate access to therapists. He thought he did not need any help and was invincible. We are building a product that would have engaged and supported even a stubborn, “invincible” and stressed CEO.