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Ordinary Seafood

Ordinary Seafood

We are doing for seafood what Impossible did for meat

We are a consumer facing biotech company using the power of plant protein and biotechnology to deliver the next generation of sustainable seafood. Our mission is to bring balance back into our food system by empowering people to make greener choices one bite at a time.

Ordinary Seafood
Founded:2022
Team Size:5
Location:Potsdam, Germany
Group Partner:Gustaf Alstromer

Former Founders

Marilena Schmich

Co-founded a plant-based seafood company leveraging the power of biotechnology to make products delicious and hyper-realistic. Started my career in consulting moved over to the startup side. Did business development for food-tech startups and VC. Interested in tackling sustainability through food!

Marilena Schmich
Marilena Schmich
Ordinary Seafood

Anton Pluschke

Founded a plant-based seafood company leveraging the power of biotechnology to make products delicious and hyper-realistic. Interested in the circularity of food systems, fermentation processes, functional and novel foods. The responsible and sustainable production of food is complex and my passion is combining aspects of traditional methods with advances from Bio and Foodtech. PhD in Food Science and Biotechnology from The University of Queensland, Australia.

Anton Pluschke
Anton Pluschke
Ordinary Seafood

Company Launches

tl;dr: We all know the way we live and eat is making our planet inhabitable. 42% are actively restricting the consumption of animal products. While there are great options for plant-based milk and meat, there are hardly any for seafood. Options available are not convincing in taste, texture and nutrition. Check out our launch video, website and instagram!

These are our numi foods plant-based shrimp! In the last 10 weeks of product iteration we’ve increased the number of customer who said they would buy the product from 23% to 63% for shrimp and to 85% for salmon.

From left to right:

🌱 Anton is the guru when it comes to developing plant-based alternatives: PhD in food and biotechnology, founding team member and Head of R&D for a venture-backed plant-based dairy company

⛩️ Marilena combines strategic thinking and business building: previously senior consultant at McKinsey and business development at food-tech unicorn

Why do we need plant-based seafood?

  1. Bottom trawling creates more GHG emissions than the entire global aviation sector.
  2. Almost 80% of the world's marine fish stocks are now fully exploited (FAO).
  3. 93% of CO2 is stored in marine vegetation and every 6 days an area in the size of Germany is destroyed by fishing trawlers.
  4. Nearly all seafood contain mercury or in aquaculture antibiotics

💡 Consumers are looking for great seafoods alternatives, but current options just don’t cut it. 💡

Our ask 🙏

  1. Any intros to restauranteurs, creative chefs or restaurant chains, who might be interested in collaborations

  2. Follow numi on Insta and TikTok for the laughs

  3. Tell all your friends about us!

Thanks 💗

The numis!