Perfekto
Imperfect produce delivered from farm to table in LatAm
Perfekto offers imperfect produce delivered from farm to table, essentially building Imperfect Foods for Latam. Anahí previously led the Uber Grocery launch in Latam, while Jan was ex-Head of Latam for a leading Swiss fintech. Seven months after launching in Mexico City, Perfekto already has $7.7K of monthly net revenue from 287 active subscribers and just grew 170% MoM in weekly orders. It turns out Latam is an even better market for this model than the U.S. In Latam 50% of produce is wasted along the supply chain and the “Supply Centers” unique to Latam's major cities make it easy to source from many local farmers at once vs. one at a time. In Mexico, the produce market alone represents a $3.7B opportunity, which serves as the beachhead to create Latam’s #1 brand for sustainable food and attack its $909B Grocery Market.
Active Founders
Jan Heinvirta
Co-Founder & CEO at Perfekto. On a mission to create a more sustainable food system in LatAm, where more than 1/3 of food is wasted due to strict industry standards and supply chain inefficiencies. Previously founding team member and Head of LATAM at a Swiss FinTech. Helped it grow from Seed to Pre-Series B and expand from Switzerland to Mexico.
Anahí Sosa
Co-Founder & COO of Perfekto, reducing food waste through a subscription box of food items that would otherwise be wasted due to supply chain inefficiencies or strict cosmetic standards. Previously worked at Uber for almost 5 years where I had the opportunity of leading Uber Grocery. Worked also at Unilever in areas like Logistics Finance.
