Imperfect produce delivered from farm to table in LatAm
Perfekto offers imperfect produce delivered from farm to table, essentially building Imperfect Foods for Latam. Anahí previously led the Uber Grocery launch in Latam, while Jan was ex-Head of Latam for a leading Swiss fintech. Seven months after launching in Mexico City, Perfekto already has $7.7K of monthly net revenue from 287 active subscribers and just grew 170% MoM in weekly orders. It turns out Latam is an even better market for this model than the U.S. In Latam 50% of produce is wasted along the supply chain and the “Supply Centers” unique to Latam's major cities make it easy to source from many local farmers at once vs. one at a time. In Mexico, the produce market alone represents a $3.7B opportunity, which serves as the beachhead to create Latam’s #1 brand for sustainable food and attack its $909B Grocery Market.