Perfekto
Imperfect produce delivered from farm to table in LatAm
Over 1/3 of food is being thrown away, mainly due to physical imperfections or surplus production, despite being fresh and edible. Perfekto offers a subscription box with imperfect food from farm to table in Latin America. That way, consumers save time and money while reducing food waste. The founders led the Uber Grocery launch in Latam and scaled Swiss fintech Sonect to pre-Series B in Mexico. Further, their leadership team led Walmart's e-Commerce logistics and scaled the tech team and product of Mexican fintech Coru as CTO. Perfekto has already rescued over 350,000 kgs of food and works with Mexican producers and CPGs. While in the U.S. unicorns like Misfits Market have made this a proven business model, Perfekto is the first alternative of its kind in Mexico's $212B grocery market - a market where, unlike the U.S., 72% of food waste occurs across the supply chain.
Active Founders
Jan Heinvirta
Co-Founder & CEO at Perfekto. On a mission to create a more sustainable food system in LatAm, where more than 1/3 of food is wasted due to strict industry standards and supply chain inefficiencies. Previously founding team member and Head of LATAM at a Swiss FinTech. Helped it grow from Seed to Pre-Series B and expand from Switzerland to Mexico.
Anahí Sosa
Co-Founder & COO of Perfekto, reducing food waste through a subscription box of food items that would otherwise be wasted due to supply chain inefficiencies or strict cosmetic standards. Previously worked at Uber for almost 5 years where I had the opportunity of leading Uber Grocery. Worked also at Unilever in areas like Logistics Finance.
Selected answers from Perfekto's original YC application for the S21 Batch
Describe what your company does in 50 characters or less.
Imperfect Foods for Latin America