Growth Marketer

About the Role

This role reports to the leader of the go-to-market team for Contacto. Contacto is one of Plivo’s new SaaS products. It is an omnichannel contact center for B2C customer service teams, with the potential to disrupt the $15B Contact Center market.

The role gives you - Great opportunity to work in a fast-paced environment to make a big impact. Experience the journey of growing an early-stage product to PMF, and building a completely new brand Be the 1st marketer on the team, with the scope to weigh in on all marketing programs Flexibility and autonomy to experiment with a variety of lead-generation programs Build and lead a strong objective-oriented team as the business grows A remote job that gives you the comfort of home, even during work 🙂 Responsibilities

1. Be the Product & Market Expert Develop a deep understanding of Contacto features and positioning Develop a detailed understanding of competitor capabilities Actively pursue industry trends, provide inputs to product roadmap and GTM execution

2. Own Demand Generation Identify demand-generation opportunities, define experiments, and execute them Develop positioning and messaging of new and existing product functionality Create content and assets (blogs, landing pages, case studies, etc..) for the demand-gen programs

3. Go To Market Enablement Own new product announcements including new features and modules (new.contacto.com, blogs, landing pages, case studies, and other assets) Create sales enablement training and assets (pitch decks, videos, battle cards) Work with the product team to record and release external videos demonstrating new product capabilities Enable sales teams with demos, trials, and early-stage implementation support

The ideal candidate for this role has Min.4 years experience in a marketing or product role Strong problem-solving abilities, with a metric/objective-driven mindset Ability to develop strong technical product knowledge and proficiency in Contacto Experience with positioning and messaging features Ability to position Contacto to creatively solve customer’s needs Hands-on experience in executing demand generation, and demand capture programs Experience with sales enablement and competitor research

1. Exploratory Call with Recruiter - This is a basic screening call to understand the fitment.
2. Initial conversation with GTM Leader - This is to understand your expertise and how well you align with our expectations
3. Take Home assignment - This is to assess your GTM skills.
4. Detailed assignment review - This is to assess your GTM skills.
5. Additional conversation with GTM Leader (If required)
6. Interview with our CEO - Leadership Interview 6 HR Interview - This is to assess the cultural fitment.