Product Marketer (First Marketing Hire)

As our first product marketer, you will drive core product marketing initiatives, create awareness in the market, generate inbound leads for the sales team, lead product launches, and more. You’ll double down on what is currently working (content marketing) while experimenting with new growth levers.

Why You Should Join

• You want to own and shape our marketing motion.
• You love building from the ground up and having ownership.
• You are looking for a learning experience and have a growth mindset.
• You are ready to build a marketing motion for a new product category.

Why You Shouldn’t Join

• You are not ready for the occasional 60 hour work week right now.
• You are not comfortable working without clear structure.
• You are not ready for a risky career opportunity. Even with our growth, we are still an early-stage startup. If you need something more predictable, this is not the right fit.
• You’re not excited about working with engineers. You won’t be able to succeed in this role unless you love our customers and want to truly help them in whatever way possible.

Responsibilities

• Create product positioning and messaging that speaks to the market to increase top-of-funnel.
• Create case studies with our customers and turn them into valuable social proof.
• Create and distribute technical content in multiple formats, including:
  • Blogs
  • Video
  • Social
• Execute initiatives across landing page designs, content marketing, and webinars.
• Engage with developers on social media and online communities.
• Build and action our SEO strategy.
• Generate new ideas for channels and campaigns.
• Show demonstrable improvement in our growth KPIs within 3 to 6 months.

Qualifications

• 3-5 years of experience in a product marketing role.
• Excellent technical written communication skills.
• Experience marketing to developers & the developer tooling space.
• Proven track record of past successes.
• Metrics-driven & an experimental mindset.
• Bonus points:
  • Previous experience writing content for a developer audience.
  • Previous experience at a Series A or Series B startup.

Annual Salary

• The expected salary range for this position is $110k - $140k.
• The expected equity range for this position is 0.25% - 0.75%.

Other Benefits

• 100% covered, top-of-the-line health insurance, dental, and vision.
• Computer and workspace enhancements.
• Unlimited PTO.
• Quarterly company off-sites with the team and explore exciting destinations around the world.
• Opportunity to play a critical role in building the foundations of the company and GTM culture.