Gusto for India

Marketing Lead

Gurugram, HR, IN
Job Type
6+ years
Connect directly with founders of the best YC-funded startups.
Apply to role ›
Nikhil Goel
Nikhil Goel

About the role

The firm :

It’s an amazing time to be joining SalaryBox as we continue to transform attendance and payroll for over 60 million MSME’s in India. We launched the app in Jan 2021, and now have more than 1 million downloads of the app. We support more than 200k businesses and operate at scale. Founded in 2020 , we have raised capital from top-tier investors including Y Combinator, DoorDash Inc.’s Gokul Rajaram, former Tinder and Spotify executive Sriram Krishnan and former Facebook executive Anand Chandraskeran.

Backed by Y-Combinator, SalaryBox is India’s leading attendance and payroll app. Considered to be the engine of economies around the world, the MSME segment in India alone has ~63 million units, and employs ~100 million people. The sector accounts for 27% of GDP and is crucial to the functioning of the economy. We are on a mission to make work easier for these business owners, managers, and employees so that they can focus on the things they do best.

Today, SalaryBox is a fun bunch of analytical and ambitious folks building the first-of-its-kind technologies for the MSME ecosystem. We are here to enhance the employee experience of over 10 million end consumers in the next twelve months. Our mission is big, so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow. And we are just getting started!

Website :

LinkedIn :

Job Location – Gurgaon

Position Overview: We are seeking a dynamic and experienced Marketing Lead to join our growing team. As the Marketing Lead, you will play a pivotal role in driving the marketing strategy for our Payroll SaaS product. This position requires a results-driven individual with a proven track record in content marketing, organic marketing, performance marketing, and a strong background in SEO. Additionally, the Marketing Lead will be responsible for leading and developing a team of 3-4 members, contributing to the overall success and growth of the marketing department.

What you will do:

  • Team Leadership: Lead and mentor a team of 3-4 marketing professionals, fostering a collaborative and high-performance culture. Provide guidance, support, and training to team members to enhance their skills and productivity. Cultivate a positive and innovative work environment within the marketing team.
  • Content Marketing: Develop and execute a comprehensive content marketing strategy to increase brand visibility, engage the target audience, and drive lead generation. Oversee the creation of compelling and valuable content across various channels, including blog posts, whitepapers, ebooks, and more. Collaborate with internal and external stakeholders to ensure alignment with brand messaging and objectives.
  • Organic Marketing: Lead organic marketing initiatives, including search engine optimization (SEO) strategies and social media campaigns, to enhance the company's online presence. Conduct keyword research, on-page SEO optimization, and off-page SEO strategies to improve website rankings. Monitor and analyze key performance indicators (KPIs) to optimize organic reach and user engagement.
  • Performance Marketing: Develop and implement data-driven performance marketing campaigns to drive user acquisition, conversion, and retention. Utilize analytics tools to measure campaign effectiveness, optimize marketing spend, and achieve ROI targets. Stay abreast of industry trends and emerging marketing technologies to maintain a competitive edge.
  • Team Building and Development: Recruit, onboard, and develop marketing team members to ensure a skilled and motivated workforce. Collaborate with cross-functional teams to align marketing strategies with overall company goals and objectives.
  • Strategic Planning: Work closely with the leadership team to develop and execute a comprehensive marketing plan aligned with business objectives. Contribute to the development of long-term marketing strategies and tactics to drive sustained growth.

What makes you qualified?

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • Proven experience (5+ years) in a marketing leadership role, preferably in the SaaS industry.
  • Strong background in content marketing, organic marketing, performance marketing, and SEO.
  • Demonstrated success in building and leading high-performing marketing teams.
  • In-depth knowledge of marketing analytics and the ability to make data-driven decisions.
  • Exceptional communication and interpersonal skills.

About SalaryBox

At Salarybox, we are building a mobile-first payroll app for millions of small businesses in Asia. The App is live across India, Bangladesh, Malaysia, Philippines, Indonesia and other SEA countries.

We launched in January 2021 and already have 2,00,000+ registered businesses.

Team Size:8
Location:Gurugram, India
Nikhil Goel
Nikhil Goel
Peeyush Goyal
Peeyush Goyal