tl;dr ShortKit lets consumer teams and publishers ship best-in-class vertical video feeds (playback, infra, monetization, rec systems, content networks, and more) without needing their own video eng orgs. @Michael Seleman spent years at YouTube building the infrastructure behind Shorts. Now, we're packaging that for everyone else.

Short-form video is eating the world

Vertical video is the most retentive format on the internet (with the highest ad spend), but it's captive on the three major platforms. The best publishers and consumer companies want to participate (see Glassdoor, DoorDash, and CNN’s recent feed launches). Companies are desperate to own first-party data, engage their users more deeply, and drive ad revenue within their own experiences.

But it's still really hard at scale

Teams today either spend millions to ship quality short-form feeds, roll out poor-quality ones that fail to retain, or don't ship them at all because they don't know where to start. It's a massive missed opportunity for consumer companies, and an existential one for companies built on attention, like news-media.

So we're making it really easy

ShortKit is a drop-in short-form video system. Product teams get:

• Managed SDKs that deliver best-in-class short-form feeds. We've obsessed over the mechanics that make these competitive with the major platforms - ML driven buffer management, feed aware player mechanics, buttery-smooth tactiles, and much more.
• Video infrastructure they never have to think about. Powering global video distribution that always works, optimized specifically for short-form content.
• Monetization like native ads & first party data collection.
• Rec systems with baseline configurations and ML-driven feed ranking algos.
• Admin tools and APIs to manage feeds, integrate your CMS/database, and view analytics.

Our ask:

If you know product or growth leaders at:

• Media companies - NYT, ESPN, TMZ, Condé Nast, etc.
• Consumer companies - TripAdvisor, Ticketmaster, Zillow, Yelp, etc.

We'd love to talk to them. You can reach out at neil@shortkit.dev or book time with us at shortkit.dev.