Spruce lets users control their data across the web. We believe that the world is evolving toward one based on cryptography, networks, and digital economies that are user-controlled. Today, the dominant use case for user keys is the signing of blockchain transactions, but we think this barely scratches the surface of what is possible. Soon, the entirety of a user’s digital interactions will be based on their keypairs, and we’re unlocking this transition with our constellation of products. We are passionate about cultivating a thriving culture of diverse individuals who bring unique perspectives to our mission. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Brooklyn native. Hi – my name is Rocco. I’m a digital humanist and Joycean by education, a musician by practice, and a technologist by trade. I am a co-founder of Spruce. In a past life, I was an associate producer for a children’s media company, an editor in chief and journalist, a startup consultant on product and strategy, and eventually a strategy lead for a team at ConsenSys focused on digital identity.
Founders Wayne Chang and Gregory Rocco met while working at ConsenSys in Brooklyn, New York. They realized that the best way to ensure a user-centric future was to build the core infrastructure that lets users control their data across the web. Enter Spruce in early 2020. As implementers and architects of emerging global identity standards such as W3C Verifiable Credentials, Sign-In with Ethereum, and more, we recognize the importance of aligning the ecosystem and providing core open-source building blocks to make this all possible.
We believe in enabling a world where users can control their own data across the web, giving people security and privacy through private-by-default architectures, and supporting builders with open-source software for user-controlled interactions.