Growth Marketing Manager

We are a digital health company focused on bettering care and accelerating cures for patients with ALS. We are hiring for our first full-time Marketing position, reporting directly to the CEO. At this early stage, you will have a great impact and will be responsible for cultivating our company voice, developing unique and compelling content, devising and implementing growth strategies, and synthesizing site and marketing analytics.

ALS is a 100% terminal illness affecting roughly 6,000 new people per year in the U.S. alone. The care system for this highly complex disease is broken. Every ALS patient needs specialized care, though many never gain access to a specialist. Novel therapies are even harder to come by. Although there are many active clinical trials, by the time most patients get diagnosed and are deemed eligible for trials, they have progressed too far to qualify and are deprived of potential therapies.

Synapticure is on a mission to change that. We’re reinventing the end-to-end experience for patients with ALS and, eventually, for those with other neurodegenerative diseases. We believe that progressive care with comprehensive testing not only improves lives; it unlocks data and insights that will significantly accelerate drug discovery and development, and–ultimately–transform ALS into a disease that can be managed, with individualized, targeted treatment programs.

As Growth Marketing Manager, you will be responsible for generating our inbound leads to hit aggressive growth targets, as well as educating current and future patients and partners on our product. We are looking for a versatile team player who can wear many hats, with the ultimate goals of reaching new patients in ALS and other neurodegenerative diseases; establishing Synapticure's thought leadership in topics like virtual care in neurodegenerative disease; and boosting patient outcomes with integrated Virtual Care, Hospital at Home, and integrated remote patient monitoring.

We’d love for you to join us.

Essential Functions

• Strategize how best to leverage the unique brand and reach of our team to inform patients, care providers and other market participants of the value of Synapticure’s complex care services
• Create and maintain nurture campaigns and automation for existing leads, as well as own inbound lead generation 
• Drive and manage A/B and multivariate tests; deliver results as well as insights for the rest of the team and experiment with growth strategies
• Search engine optimization 
• Manage our social media accounts (Instagram, Twitter, LinkedIn) 
• Set campaign goals and optimize performance towards down-funnel key performance indicators while achieving weekly growth targets

Qualifications

• 3+ years in growth or performance marketing. We are open to hiring at higher levels as well based on experience level.
• Proven track record of driving towards acquisition goals under set targets, timelines and budgets
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Master of hypothesis driven A/B, MVT and incrementally testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
• Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
• A team first attitude with strong self awareness to openly share and receive feedback and to never stop learning and improving
• Ability to build, grow and improve partnerships cross-functionally
• A passion to help all people with neurodegenerative diseases live better and healthier lives

Benefits

• 100% remote
• Health, dental, vision, and parental-leave policies
• 401(k) match

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Synapticure is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law.