Terminal
Plaid for Telematics Data in Commercial Trucking
Terminal is Plaid for telematics data in commercial trucking. Companies building next generation insurance products, financial services and fleet software for trucking use our Universal API to access GPS data, speeding data and vehicle stats. Raghav (CEO) and Connor (CTO) led product and engineering at a series b-funded neobank where they spent 2.5 years integrating middleware APIs like Plaid & Stripe. Before that, Connor spent 3 years building software for his family-owned logistics company which was acquired by a private equity firm. Raghav’s family is in fleet operations and owns an HVAC company in San Francisco where they operate a fleet of 13 commercial vehicles.
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📌 TL;DR
Companies building products for transportation, logistics and fleet management spend 30%-40% of their engineering capacity on integrations - this is expensive, undifferentiated work that takes their time away from working on actual customer problems. Terminal (withterminal.com) is a Universal API for Telematics that makes it easy for these teams to integrate all of the top telematics platforms into their application without needing to worry about the complex underlying details.
😰 Problem
Our customers include (but are not limited to): insurance companies, fuel cards, invoice factorers, fleet management systems, digital freight brokers, load boards and transportation management systems. These folks need access to telematics data to support their end-users who are trucking companies and commercial fleets. Integrating telematics is often a must-have for them and there’s typically a direct correlation between their number of supported integrations and their sales closure rate.
The telematics market is fragmented, with hundreds of available platforms, each with their own type of integration (REST, SOAP, etc.), and documentation that is not always available. Companies that need to integrate into these vendors have large integration teams and are still unable to meet their customers' demand.
🔮 Solution
Terminal's Universal API for Telematics enables companies to support all of the leading telematics platforms through a single integration. Similar to Plaid and Stripe - our mission is to increase the innovation velocity of transportation, logistics and fleet management through making fleet data more accessible.
We provide a white-labelled User Interface for fleet managers to grant access to telematics data like GPS, vehicle stats, driver hours and safety events.
Once a fleet manager grants access, we extract, normalize, enrich, and sync the data for our customer. We also offer common data models, webhooks and access to raw telematics data to make it easy for customers to integrate. You can learn more about how it works in our API Documentation.
Customers also receive a Support Portal for managing their integrations, customer connections and data syncs.
😇 Ask
If you know any companies that currently integrate or are looking to integrate with telematics, please let us know at founders@withterminal.com.
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