The Breakaway
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The Breakaway

A motivational coaching platform for fitness enthusiasts.

The Breakaway is a motivational coaching app for fitness enthusiasts, starting with cyclists. Our subscribers sync data from platforms like Peloton, Zwift and Garmin and log in daily to get motivation, coaching, and personalized challenges. Our mission is to help people improve. This is a re-invention of coaching and improvement. In five years, when every physical activity has data attached to it, everyone will want a coach at their fingertips. This is not an individual trainer, not a 7 day a week training plan, but a smart, simple digital coach that knows them across data platforms and helps them achieve their goals day after day, week after week, year after year. We are starting with cycling but we will evolve this to all digital fitness activities over time. The Breakaway is for anyone who is committed to improving their fitness, and in doing so, improving their life. Our subscription app is live in the Apple App Store. Our core team was among the first Strava employees and we have built engaging products for athletes all over the world. We live for this stuff.

Jordan Kobert

CEO & Co-founder of The Breakaway. I founded The Breakaway in 2020 along with Kyle Yugawa. Our mission is to help people improve and we're starting with cycling, leveraging the explosive growth in platforms like Peloton, Zwift and Strava. We'll expand to all aspects of digital fitness to become the go-to coaching app for fitness enthusiasts. Previously I was at: Urbandoor (Acq by Airbnb), Strava, Google, AdMob (Acq by Google), HomeGain.

Jordan Kobert
Jordan Kobert
The Breakaway

Kyle Yugawa

Product designer. Father of two. Recovering jiujiteiro. Weekend warrior cyclist. Co-founder & design leader at The Breakaway YCS21. Singularly focused on helping more people improve their fitness and finding joy in riding their bikes. Previously at Strava, VSCO, and Tempo

Kyle Yugawa
Kyle Yugawa
The Breakaway

Startup jobs at The Breakaway