The Juggernaut
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The Juggernaut

The media company and community for the South Asia-curious

The Juggernaut is a NY-based subscription media company and community for the South Asia-curious. Targeted subscription media is a valuable bet: Black Entertainment Television (BET) sold to Viacom for $2.3b in 2000 and Liberty Media valued Univision at $14b in 2017. The U.S. South Asia diaspora alone has $460b of spending power and is the fastest growing demographic in the U.S., yet is underserved. We're backed by some incredible investors, including Precursor Ventures (also in The Athletic, Superhuman), Kevin Lin (co-founder, Twitch), Adam Hansmann (co-founder, The Athletic), and Balaji Srinivasan (ex-Coinbase CTO, ex-GP a16z).

Snigdha Sur

Snigdha has worked at McKinsey and advised BuzzFeed, Quartz, Amazon Studios, Scroll.in, and Reese Witherspoon’s Hello Sunshine. She got her MBA at Harvard and BA in Economics & South Asian Studies at Yale and spent five months coding in Ruby and Javascript at Flatiron School. She was born in Chhattisgarh, India; grew up in the Bronx and Queens, New York; and has worked and lived in Mumbai, India. She can speak Hindi, Bengali, and Mandarin. She loves Bollywood and reading novels.

Snigdha Sur
Snigdha Sur
The Juggernaut

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