Vori is a b2b wholesale app that streamlines ordering for…

Founding Sales Rep

$120K - $180K
San Francisco, CA, US
Job Type
3+ years
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Brandon Hill
Brandon Hill

About the role

Job Title: Field Sales Representative

Company: Vori.com

Location: SF/Bay Area, with extensive travel

About Vori: Vori is on a mission to revolutionize the future of the $1T grocery industry. Vori’s product is a game changing, all-in-one Point-of-Sale (POS) and inventory management system tailored specifically for independent grocery retailers. Our cutting-edge technology streamlines operations, enhances efficiency, and maximizes profitability for grocery store owners. The end result is to empower these local businesses to thrive against large chains like Walmart and Kroger who have robust technology already. Also we'll help reduce food waste and food insecurity along the way.

Position Overview:

If you are passionate about sales, have a strong understanding of the grocery retail industry, and thrive in a fast-paced, entrepreneurial environment, come join our team.

We are seeking a dynamic and results-driven Field Sales Representative to join our expanding team. The Field Sales Representative will be responsible for driving sales growth by actively promoting and selling the Vori’s all-in-one system to mom & pop grocery store owners. The ideal candidate will possess exceptional interpersonal skills, a strong understanding of the grocery retail industry, and a proven track record of exceeding sales targets. This role reports into the CEO.


  1. Conduct in-depth market research to identify potential leads and target markets within the grocery retail sector.
  2. Develop and maintain a strategic sales plan to achieve and exceed sales targets and objectives.
  3. Build and nurture strong relationships with key decision-makers at grocery store locations through regular communication and personalized interactions.
  4. Arrange and conduct product demonstrations and presentations to showcase the features and benefits of the Vori system.
  5. Collaborate with the marketing team to develop customized sales collateral and promotional materials to support sales efforts.
  6. Prepare and deliver compelling sales proposals and negotiate contracts with prospective clients.
  7. Provide ongoing customer support and assistance to ensure a seamless transition to the Vori.com system post-sale.
  8. Stay updated on industry trends, competitor activities, and market developments to identify new sales opportunities and maintain a competitive edge.
  9. Prepare accurate sales forecasts and reports to track progress against targets and provide insights for future sales strategies.
  10. Represent Vori at industry events, trade shows, and conferences to network with potential clients and promote brand awareness.


  1. Proven track record of success in B2B sales, with a minimum of 2 years of experience in the grocery retail industry, wholesale/CPG industry, or related field.
  2. Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and concise manner.
  3. Strong interpersonal skills and the ability to build rapport and establish trust with diverse stakeholders.
  4. Self-motivated with a results-oriented mindset and the ability to thrive in a fast-paced, dynamic environment.
  5. Ability to travel extensively within assigned territory and work flexible hours as needed.
  6. Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce) preferred.
  7. Valid driver's license and clean driving record.


  1. Competitive base salary with attractive commission structure.
  2. Comprehensive benefits package including health, dental, and vision insurance.
  3. Expense reimbursement for travel-related expenses.
  4. Opportunities for professional development and career advancement within a rapidly growing company.
  5. A collaborative and supportive work environment with a focus on employee well-being and work-life balance.

Vori is an equal opportunity employer and is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, or disability.

About the interview

Four steps

  1. Screen with CEO
  2. Sales strategy presentation
  3. Mock sales pitch
  4. Final round: Founder interview

About Vori

We are changing the way the $800B American grocery supply chain does business.

Team Size:12
Location:East Palo Alto, CA
Brandon Hill
Brandon Hill
Tre Kirkman
Tre Kirkman
Robert Pinkerton
Robert Pinkerton