Workbase is a generalizable data platform for go-to-market teams. Our product is used by account managers, customer success managers, support teams, and growth marketers at B2B companies. We help them better understand their customers and coordinate the work needed to serve customers at scale.

Every B2B business serves customers in their own unique way: this makes generic off-the-shelf software obsolete. We’re inventing new tooling that enables companies to stand up custom apps used by front-line business teams.

When working on similar internal tools at companies like Segment, we saw first-hand that proactively managing the customer journey could increase net retained revenue by as much as 20 percent.