Yassir is the leading Super App for French Speaking Africa
The Digital Ads Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Yassir. This position is primarily focused on paid search ads within the Google and FB/Instagram advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 50% strategy and budget allocation, and 50% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly across our products and who can build a team.
In this role you will:
Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs Analysis of campaign data and reporting on recommendations and strategy on a monthly basis Management of ad budgets, text ad creative, and keyword research Perform digital advertising audits Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities Ability to communicate professionally Actively collaborate with other departments to align digital advertising campaigns with other ongoing initiatives Ensure implementation of best practice guidelines and follow company processes Must be a team player that is also comfortable working independently Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
The skills/qualifications we are looking for: Minimum of 2 years of Google and FB/Instagram Ads account management experience required Minimum of 2 years of Digital Agency experience required Google and FB Ads Certification required Google Analytics experience a plus Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus Experience with Mobile Apps a plus
Yassir is the “super app” category leader in French-speaking Africa, using on-demand services such as ride hailing and last mile delivery, which solve important and immediate needs, so to build unconscious trust in order to fuel financial services for this large but previously underserved population (+80% unbanked without large scale on demand services).