tl;dr: We are making cat food with animal protein, without the animals - bringing the first sustainable, healthy cat option to the $45b cat food market. By supercharging precision fermentation with ML, we can finally produce clean, carnivore-friendly protein at cat food prices. Pre-order our snack pack (20% off with YCMEOW) or sign up for premium cat content (updates).
Hi friends! We’re Ruby, Vicki, Sera🐱, and Nori🐱, and we’re Ten Lives.
The problem:
- Animal meat is unsustainable for the planet. A fifth of the world’s meat is consumed by pets, contributing to both emissions and animal cruelty.
- A plant-based diet is unhealthy for cats. Cats are obligate carnivores that eat more animal protein than almost any other mammal.
- Alternative animal protein sources are currently unaffordable. Even at theoretical cost minimums, lab-grown meat is 10-100x more expensive than premium cat food.
Our solution:
- 🌎 Our sustainable animal protein is made without killing or harming a single animal, while at low impact to the planet.
- 🦁 High-protein cat food made for carnivores (no plant protein!). Our protein is identical to what cats eat in the wild.
- 💸 We update the millennia-old science of fermentation with machine learning to produce animal protein at cat food prices. Our cost-optimizing platform technology can be seamlessly applied to any protein we produce in the future.
Why we care / the potential impact:
1 ton of animal protein replaced = 5,000 animal lives saved.
Healthily replacing animal protein for all cats = CO2 equivalent of 27 million cars off the road.
We aim to undercut the price of chicken by 2027.
To support our cause:
- **Pre-order** to get earliest access to our first product - snacks for cats. Use the code YCMEOW to get 20% off of the snack pack (limited quantities available).
- Sign up for only-good-cat-content updates.
Thanks!