Create & share short-form videos using generative AI tooling
Anneal is a social platform for creating and sharing short-form video content using generative AI tooling. We’re going to disrupt TikTok.
We’ve been excited about the video and creative tooling space for a while now, and we’re excited to share more about our vision.
AI tooling unlocks a whole new universe of creators. It enables new paradigms of creating captivating content, riffing on existing content, and monetizing unique creative insights.
AI video generation tech is finally getting to a compelling place. What’s less obvious is that AI is equivalent to a major platform shift. The consumer potential for this is largely being ignored. The mobile revolution brought Facebook and Twitter, and before that the web revolution brought Amazon and Google. Now, the AI revolution will bring the next generation of consumer platforms.
Right now, AI video generation is inaccessible to non-technical people at best and unusable at its worst. Creators want access to these tools and they need them in a usable, intuitive, and expressive form factor. This requires radically new thinking around design and UX.
In the new world with generative AI tooling, there will be new winners in the social/video space. We’re lowering the friction between getting from your creative vision to a great video, which levels up everyone but still lets people express and showcase their unique artistic insights.
Creating a great video will be more like posting a great tweet - your creativity, wit, and artistic ideas will make all the difference.
I was a double-duty engineer and product manager on Tandem (YC S19) - a virtual office software company - and eventually became co-CEO, leading the monetization efforts to profitability. Before that I was an engineer at Google (launched Stadia as part of the social team) and AWS (launched Aurora as part of the core engine team).
Let us know what you’d like Anneal to do for you! We want to hear your thoughts and ideas, or see examples of the kind of content you love. What kinds of cool videos would you create? Reach out to us at email@example.com.