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HeyPurple: An AI leasing assistant for landlords and property managers

Purple is an AI virtual assistant that answers questions 24/7 directly from your listings and books prospective tenants for tours

Hey everyone – Ryan, Josh, and Adi here!

Tldr:

We’re building Purple, an AI leasing assistant for landlords and property management companies. Our customizable AI answers questions directly from your listings and books prospective tenants for tours after only 10 minutes of coaching via chat.

Problem:

Property managers deal with the pain of manually messaging prospective tenants around the clock in order to fill their vacancies. The questions are often repetitive and can come at any hour of the day through multiple channels (SMS, email, Facebook Messenger), adding overhead to their already busy schedule. However, responding to leads instantly is critical to convert quality leads in competitive rental markets.

Big PM companies solve this problem by using structured leasing processes that take advantage of their standardized offerings and policies (i.e. similar floor plans, flexible tour scheduling with on-site leasing offices, etc.). SMBs who run a scrappier business and can’t pay for custom software are left without a solution – we noticed this when we saw a mom & pop PM company we’re working with respond to hundreds of inquiries per week (they even hired a VA to help with the load).

Solution:

We provide a customizable AI leasing assistant that responds to every property inquiry and books prospective tenants for tours.

LLMs and Generative AI provide a critical layer of intelligence required to quickly set up customized leasing assistants for SMBs. Our AI will:

  1. Learn about your properties and policies by scraping your data (website, listings, etc.)
  2. Customize the style/flow of its responses through a quick conversation
  3. Answer prospective tenant questions 24/7 and will check with a human when unsure about how to answer
  4. Sync with your calendar and book prospective tenants for a tour

Founding Team:

  • Josh & Adi grew up together in Palo Alto and have been drinking the startup Kool-Aid for a long time, while Josh and Ryan met and became friends on their first day at Cornell in an economics class
  • Before YC, we worked on a few different projects together – our first was an AI video dubbing tool. Our second was PurplePill, which used AI to automate selling your goods (sold over $25k of goods)
  • After seeing the growing number of small businesses listing rentals on Facebook Marketplace, we realized an opportunity to help solve a larger problem which led us to what we’re working on today!

Broader vision and why now:

While we’re starting with leasing, our ultimate goal is to equip all types of small business owners with AI virtual employees that can help with everything from digital marketing and sales to customer service and operations. With over 30M small businesses in the U.S. alone, one-size-fits-all software was never going to cut it – we’re creating the AI-first Operating System for SMBs.

Our Ask:

We would love an intro to your property manager or to chat if you’re interested in what we’re building! Please feel free to contact us at founders@purplepill.ai.