Voicepanel: Better surveys with AI

We help businesses gather actionable feedback to improve their products & services

We’re John & Asa, the founders of Voicepanel.

tl;dr: We’re reimagining surveys by enabling businesses to conduct conversations at scale. Businesses simply state their learning objectives; Voicepanel’s AI recruits quality respondents, interviews them over voice or video, and synthesizes actionable insights within just minutes.

Why do this?

Demand for consumer insights is higher than ever, but businesses lack a scalable solution to get answers.

Traditional surveys can be helpful but provide only surface-level insights. Qualitative research methods (e.g. interviews & focus groups) provide deeper insights but typically involve hiring expensive research agencies or time-consuming manual processes. We think businesses shouldn’t have to compromise: they should be able to gather qualitative insights at the same speed, scale & rigor as a survey.

How does it work?

Voicepanel uses a combination of LLMs, transcription, and voice synthesis to deliver a seamless experience for respondents. We’ve worked hard to ensure that we consistently deliver high-quality insights to our customers by leveraging AI at every step of the process:

  • Recruiting & screening respondents based on quality
  • Probing respondents deeply while keeping interviews on track
  • Synthesizing hours of conversations into themes (illustrated below)

Who is it for?

  • Product managers who seek rapid user feedback to improve their work
  • Marketers who want a deeper understanding of their target audience
  • Researchers who want to offload work to focus on more strategic projects

We are focused on consumer companies (e.g. Retail, Packaged Goods, Food, Travel, Wellness, Consumer Finance) that are building a distributed research practice.

About us

John and Asa met while working together at Optimizely where they built A/B testing products for large organizations. They have a combined 30 years of experience with user & market research at their previous companies, and they are excited about the potential for AI to help organizations innovate faster.

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