TLDR:

Buzzle listens to your call recordings so that you don’t have to (and because you don’t have the time to…). We help product marketing teams identify competitive moats and weaknesses, marketing teams generate & understanding voice of customer and product teams gauge demand in feature requests based on customer pain points, all automatically from a company’s library of recorded sales and success calls.

The Problem:

⏰ ”I don’t have the time to listen to all of the call recordings sales generates, but I want to & I probably should”

🧐 “How do I learn where to go next? What are customers complaining about? Our sellers don’t know what to share with us and how it connects to our roadmap.”

📉 ”My buyers are spooked with the downturn, but I have no idea where to start looking to figure out what’s going wrong.”

While call snippets and anecdotes from individual calls are perfect for deal review, building customer strategy requires you to take account of the entire voice of customer, which may potentially span thousands of individual conversations.

Strategic teams — product, marketing, product marketing — care about the relationships among the discussions and ideas inside these individual calls. There is no way to generate this type of connecting insight without manually slogging through call recordings or interviews.

The Buzzle Solution

Customer conversations hold the lifeblood of companies, because they are a collection of ideas and relationships that matter to companies: between question and answer, objection and handler, and product functionality and pain point. Buzzle understands those relationships between and among conversations, and uses that knowledge to automatically detect and highlight the most important trends to product and marketing.

Buzzle can help you hone in on anything from competitors to customer pain points, and help you understand when those topics are coming up in calls (and how they affect your deals)

Unsure of the latest trends? No worries. Buzzle understands the trends for you, and automatically surfaces the ones that you might be most interested in.

Where do you come in?

Have call recordings you never look at? Always wanted your product & marketing teams to get insights from data sales & success are generating? Give us a shout at founders@buzzle.ai and we’ll get your team set up with a free trial to uncover the insights locked away in the call data you already have.

We’d love to connect! Follow along with Buzzle by:

1. Emailing us at: founders@buzzle.ai
2. Give us a follow on LinkedIn!
3. Check out our blog!