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Cercli

Cercli

Rippling for Middle East & North Africa

Cercli is the modern payroll and employee data platform for the Middle East and North Africa (MENA). We automate payroll, compliance, reimbursement, onboarding, and offboarding by seamlessly integrating with tools across the workplace.

Cercli
Founded:2023
Team Size:2
Location:Dubai, United Arab Emirates
Group Partner:Aaron Epstein

Active Founders

Akeed Azmi

Founder at Cercli, formerly Head of Growth, Expansion & Operations at MENAs largest tech unicorns Kitopi & Careem (acquired by Uber).

Akeed Azmi
Akeed Azmi
Cercli

David Reche

Founder at Cercli, former VP Product & Engineering at Kingmakers (Draftkings for Middle East and Africa). Prior to this held product and engineering leadership roles at Careem (acquired by Uber in 2020).

David Reche
David Reche
Cercli

Company Launches

TLDR: Cercli is the modern employee data platform for the Middle East and North Africa (MENA). We automate payroll, compliance, reimbursement, onboarding, and offboarding by seamlessly integrating with tools across the workplace.

Hello, world! πŸ‘‹ We are David and Akeed.

πŸ€• Problem

Even today, companies across MENA manage payroll, employee information, documents, onboarding checklists, and a plethora of other tasks manually. They default to spreadsheets, legacy enterprise solutions, and dated basic HR solutions. This causes an array of issues and challenges, including:

  • Human error and fraud: Personal employee data is collected and managed manually on spreadsheets, email, and WhatsApp conversations with no tracking or logs.
  • Weak compliance: Mistakes due to manual work may result in fines due to incorrect reporting to authorities and extend to non-renewal of operating/trade licenses for the business.
  • Costly and lengthy rollout timelines: Legacy providers have steep set-up fees and take months (even years) to complete - and on top of that require consultants or 3rd party vendors to implement the system.
  • Poor transparency and employee experience: Employees have little to no visibility into people policies, time off and expenses, and payroll disbursement. This means following up manually with HR over email, slack, or Whatsapp for basic queries.

And still, with NO single source of truth - β€œa black box”, for a company's greatest asset (and usually largest line item of spend) - its people. Isolated business tools and spreadsheets don't β€œspeak to each other” which causes mismatches in data.

🎯 Why Cercli?

We flip this upside down. The platform has been built with design and engineering at its core - curated around our design partners and customers, with the goal of making Cercli a workplace system that feels human.

Fully automated payroll

End-to-end automated payroll from data ingestion, processing, and disbursement with audit trails and change logs at every step. Consolidate in-house and remote payrolls for a complete view of people spend.

All under one roof

Connect your HR, Finance, Accounting, IT, and Legal stack with key integrations, so your systems speak to each other to manage your back office with ease.

Smart data validations

A number of checks and balances to ensure 100% data integrity. No more pivot tables with misspelled country names, duplicate entries, or inaccurate FX conversion for multi-country people spend.

Workflow alerts, policies, and approvals

Ditch the calendar reminder for that recurring expense every month, or the Slack notification to renew that employee's visa or insurance plan. Set up alerts and curated policies for your business across the employee lifecycle.

πŸ‘₯Β About us

Akeed (right) left MENA unicorn Kitopi, as the Head of Growth and Expansion to begin this journey after encountering the problem at work. Previously, he worked in operations and growth at Careem (acquired by Uber in 2020), where he met now co-founder, David (left).

David was most recently VP of Product & Engineering at Kingmakers (Draftkings for Middle East and Africa). Prior to this, David held product leadership roles at Careem.

πŸ‘‹ How can you help?

  • Schedule a demo and join us in reimagining how employee data is managed. Click here.
  • Connect us with MENA based HR, Finance and IT leaders in your network. Click here.
  • Share the love. Check out our website and follow our journey on LinkedIn and Twitter.