Hey there!

We’re Dylan and Amadeus, the founders of Cheers.

TL;DR

TL;DR AI assistants (ChatGPT, Gemini) are changing how customers find local services. Soon, they will be booking appointments and buying on our behalf. AI recommends based on reputation, not ads. This shift is GEO (Generative Engine Optimization).

Cheers is the full-stack GEO platform for service businesses. We ensure AI recommends you first. We analyze your reputation, build a strategy, and turn your frontline employees into a reputation engine—capturing reviews at the point of service and attributing every outcome to the individual employee.

Ask: Know a multi-location service business (home services, retail, field sales)? Intro us: dylan@cheers.tech (10% referral bonus for closed deals!)

Video:

https://youtu.be/P42T7HQSncA

The Problem: The End of Local Search As We Know It

Local search is dying. Consumers are moving away from traditional Google searches and asking AI assistants for recommendations. Soon, AI will move from recommendation to action—booking and buying directly.

This is the era of GEO (Generative Engine Optimization), and it changes the rules:

• You Can't Buy Ads on ChatGPT (yet): You can pay to be at the top of a Google search, but you can't pay to be suggested by ChatGPT. AIs ignore ad budgets and analyze authentic reputation signals (reviews, citations, social proof).
• Reputation is Everything: If the AI cannot find strong, verifiable evidence of your quality, your business is invisible.
• The Execution Gap: Most service businesses generate goodwill face-to-face but fail to systematically capture it on the 3rd party sites AI trusts.
• The Attribution Gap: Even when they get reviews, they lack attribution. Managers can't see which employees are driving their reputation, so they can’t scale what works.

You can’t win GEO if you don’t generate the right signals, and you can’t optimize the signals if you can't attribute them.

Our Solution: The Full-Stack GEO Platform

Cheers is the platform built natively for GEO. We help businesses generate the reputation signals that AIs trust and attribute those signals to the people who create them.

Here’s the platform:

1. Analysis & Strategy: We analyze a company’s existing online reputation and build a custom GEO optimization plan (covering the reviews, citations, and evidence hubs that AIs parse confidently).
2. The Reputation Engine (Execution): We equip frontline employees with ultra-low-friction tools (like NFC taps) to capture reviews and social proof right at the point of service. We route these to the 3rd party sites AI actually cites.
3. Employee-Level Attribution (The Key): We attribute every review and referral back to the specific employee and location. Managers can see what behaviors drive growth—and coach, reward, and scale them.

Traction & Proof The demand for GEO is exploding. Cheers has grown 115% in the last 40 days.

Our methodology is proven at enterprise scale. Vivint Smart Home used Cheers to operationalize their reputation strategy across 400 locations.

The results: 70,000+ new 5-star reviews in 5 months. Vivint now dominates AI recommendations for smart home services in all their service areas. 🤯

The Team:

We've been friends for more than 5 years, and moved from Utah to San Francisco to make Cheers into a decacorn.

Dylan Allen (CEO) is a technical founder who's worked in experience/reputation management across Podium (YC W16), Weave (YC W14), and Microsoft Azure before starting Cheers.

Amadeus Peterson (CTO) was a software engineer at Northrop Grumman working on the Sentinel Missile system before Dylan convinced him to quit and move to SF.

Our Ask: Do you know anyone at a multi-location service business (Home Services, Field Sales, Retail, Hospitality)? PE rollups are also a great fit.

Email dylan@cheers.tech with an intro → We offer a 10% referral bonus on the annual contract value of any closed deal.