All in one Company OS

Business Lead

$70K - $100K
New York, NY, US / Remote (BR)
Job Type
6+ years
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About the role

About the role is looking for a strong leader to drive success for new products. The Business Lead will work in tandem with the Product Managers, Engineers and Designers to shape the future of Firstbase’s products. We are expanding our solution to a complete suite built on top of our Firstbase Platform.

In this role, you will own success for our new products: driving the business strategy behind the inception, launching and continuously evolving the products, and maximizing both customer impact and business impact. You will work cross-functionally with dedicated resources in Product Management, Sales, Customer Success and Marketing to iteratively maximize the customer impact and the business impact of the new products.

This senior leadership position reports directly to CEO.


Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage and grow their businesses.

More than twenty thousand founders from over two hundred countries have used our products: Firstbase Start to launch a company, Firstbase Agent and Firstbase Mailroom to manage ongoing compliance, and Firstbase Loop to get access to financial services in one click. We are building the future of company management.

Firstbase is backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join

Our team is dedicated to building products & solving some of the startups' hardest problems, with particular focus on:

  • Democratizing access to financial infrastructure
  • Automating tasks every founder faces when running a business
  • Making tools and resources more accessible to everyone, everywhere
  • Building integrated solutions for founders and removing friction
  • Delivering opportunity to traditionally overlooked founders and companies
  • Democratizing access to knowledge

Join us on a mission to increase the number of growing companies.

Who are we looking for

We are looking for risk-takers with diverse experience able to provide fearless feedback.

You will have the following responsibilities

  • Own and lead cross-functional teams to achieve end-to-end success of new products, including business planning and go-to-market playbooks.
  • Work closely with the Sales and Customer Success organizations to create the right sales motion for introducing and scaling new products, including org design, playbooks, enablement, and incentives.
  • Work closely with the Marketing team to define a product vision, create and iterate on positioning and messaging, and lead pricing and packaging.
  • Work closely with the Product management team to provide guidance and vision for new products and new product capabilities
  • Be the champion for new products with customers, analysts, press and and within
  • Build launch project plans, timelines, and metrics to measure and track new product success
  • Build and expand a world-class team to scale the new products initiatives to a larger set of products and across a rapidly growing organization

Minimum requirements

  • Strong business acumen, with the ability to build and execute aggressive business plans
  • Robust product management and product strategy skills in B2B SaaS organizations
  • Strong leadership skills, with a proven ability to build an elite team, to drive impact across the organization
  • Proven experience working with go-to-market teams and with strategic customers to drive success in the market
  • Strong leadership, communication and interpersonal skills
  • Previous founder experience is preferred
  • Experience leading the introduction of new products
  • Strong bias towards action and result

Some perks you will enjoy

  • Competitive salary & amazing equity package

We lean on some of the best market data to ensure that we offer the most competitive compensation.

  • Hybrid work environment

We work both remotely & from our offices in New York City in São Paulo – optimizing for collaboration while providing flexibility to team members.

  • PTO + birthday off

We offer flexibility to allow people to relax and recharge whenever they need it.

  • Build your ideal work setup

We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.

  • Health benefits

Firstbase offers health insurance reimbursements to both US and international team members.

  • Learning & development

We provide a stipend together with resources to help people grow and develop in their careers

  • Amazing quarterly bonuses

Every team member at Firstbase gets a bonus calculated based on personal KPIs and company growth.

The stack

Our product is built using PHP, Symfony, Vue ,PostgreSQL, AWS. We also use Redis, Vue Router, Vuex, Docker Compose, Docker, GitLab CI, and Graylog, and some third-party API's like Stripe. We use Slack, Clubhouse, Notion, Whimsical, Figma, and G Suite to collaborate and build together.

If you think you’re unqualified or don’t meet all the requirements for this role, we encourage you to still apply. We celebrate diverse candidates, adjacent experiences, and simply put, good people who want to build great things. If that’s you, then we’d love to meet.


Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage and grow their businesses. More than ten thousand founders from over a hundred countries have used our product, Firstbase Start, to launch their startup. For many founders, "" has become what they type into their address bars when they think about incorporating a business.
Team Size:38
Location:New York
Mark Milastsivy
Mark Milastsivy