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Goodkind

Goodkind

Video-first student recruitment

Goodkind is a video-first recruitment platform that is used by higher education institutions to engage, excite and motivate prospective students to inquire, apply and accept their offers. The platform is equipped to send video messages on a 1 :1 or 1:many basis to allow for personalization while ensuring users can deliver videos at scale. Goodkind is described as "the Tiktok of Higher Ed" due to the light-hearted nature of the platform and its viability with drawing the attention of a video-obsessed generation. In addition to higher ed, fintechs, telecoms and SMB SaaS companies use Goodkind to increase conversion rates by up to 5x across their customer journey.

Goodkind
Founded:2021
Team Size:30
Location:Toronto, Canada
Group Partner:Gustaf Alstromer

Active Founders

Justin Rotman

justin@wearegoodkind.com

Justin Rotman
Justin Rotman
Goodkind

Michael Warshafsky

Michael Warshafsky is the co-founder & CTO of Goodkind. Michael is an alumni of Next Canada and Venture for Canada. Before Goodkind, Michael was an early employee at Toronto based medical devices firm, eSight. Michael played a key role in building eSight's video based crowdfunding platform resulting in 10s of millions of views online driving the company's revenue. eSight was named one of the Best 25 Inventions in 2017 by Time Magazine.

Michael Warshafsky
Michael Warshafsky
Goodkind