Index
Powerful planning for Product Management
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How did your company get started? (i.e., How did the founders meet? How did you come up with the idea? How did you decide to be a founder?)
The co-founders (Simon Kubica and Christian Iacullo) met in Sydney in 2016 through mutual friends. We were toying with the idea of starting a company at that point, but felt we still had a lot to learn from all of the tech companies springing up around us. Christian went to Canva, Simon went to Atlassian, and we spent about 5 years at each. Both companies turned out to be rocketships, building our skillsets and helping us grow through all of the talented people around us. Reflecting on our experiences in both companies, one of the clearest burning problems was how painful and fragmented planning was. So seven years later, we finally saw the opportunity to bring a product of our own into the world.
What is the core problem you are solving? Why is this a big problem? What made you decide to work on it?
Today, the Index app is the best product planning tool for Linear Product Management. It’s a Productboard and Jira Product Discovery alternative for modern teams, helping them collect ideas, manage feedback, and build roadmaps – all tightly integrated with Linear.
What is your long-term vision? If you truly succeed, what will be different about the world?
Our vision is giving every company an ‘Index’ of all their projects, goals, and feature requests, rather than this being scattered across tools or mixed in with their issue tracker.