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Lapel

Scale personalized service to every customer.

Lapel is building a customer operations platform that brings hospitality to the internet: tools to power every touchpoint across sales, success, and support. Today, most teams manage relationships through dashboards, funnels, and canned replies—great for metrics, terrible for humans. We believe online customer relationships should feel personal, not transactional. Learn more at lapel.com
Active Founders
Nikolas Huebecker
Nikolas Huebecker
Founder
Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and led the product team at Midjourney.
Coleman Oates
Coleman Oates
Founder
Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and scaled hospitality at Chick-fil-A.
Jobs at Lapel
San Francisco
$180K - $197K
3+ years
San Francisco
$180K - $197K
3+ years
San Francisco
$180K - $197K
3+ years
Lapel
Founded:2025
Batch:Spring 2025
Team Size:3
Status:
Active
Primary Partner:Pete Koomen