Levers

Hello everyone 👋 Motasim, Ammar, and Abdullah here, the co-founders of Levers.

🤔 Why is accounting an issue for founders

The traditional accounting process remains highly manual, and the current solutions out there are poorly-suited for the needs of startups and small businesses. Founders often suffer from inadequate quality, high associated cost, or unresponsive providers –or they end up doing it themselves, taking away valuable bandwidth and requiring accounting expertise.

What’s worse is that lack of proper financial foundation compounds quickly, impeding other aspects of a business. Founders often lack immediate access to the granular information they need to make critical business decisions or plan for the future –such as runway, unit economics, historical performance, or financial obligations. A needless amount of time is also spent putting together reports for shareholders, investors, auditors, or other stakeholders.

💡 What Levers does for startups

Levers provides startups and small businesses with a dedicated accounting team, delivering accurate monthly books and financial reports –at a fraction of the cost! Startups get an intuitive, consumerized platform to manage their finances, monitor key metrics in real-time, stay on top of regulatory deadlines, and generate reports for stakeholders with a click of a button.

By automating manual and repetitive accounting tasks, we are able to reduce the associated time and cost while increasing accuracy of outputs. We integrate with the tools you use (e.g. banks, POSes, payment processors, etc) to unify fragmented company data on a single platform. Depending on your stage, we can run your financial back-office end-to-end, or supercharge your existing finance team by freeing them up to take on more complex, strategic initiatives.

⚙️ How It Works

1. Schedule an on-boarding call with your dedicated team

2. Connect your financial accounts

3. We do our magic

🧑‍💻 Founder Backstory

My co-founders and I have all experienced the pains associated with running the financial back-office in previous roles. We understand that such tasks can drain founders of the creativity and resources they need to do what they do best: build and grow their business. This is what drove us to build Levers.

Our founding team has strong technology and finance expertise. Our Lead Accountant Ahmed worked at Deloitte for 3 years as an auditor and analyzed transactions worth more than 100 million SAR, while conducting compliance reviews of internal controls. Abdullah was a founding engineer at Lean, a sequoia-backed Plaid for MENA, and a software engineer at the Saudi Stock Exchange. Ammar spent ~3 years at a $500m VC fund in MENA and previously managed accounting, auditing, and financial reporting in various capacities. He has a Bachelor’s degree in Math and Philosophy from Yale. Motasim was most recently a product manager at a data products company and built an AML/KYC SaaS solution from scratch and received his Bachelor’s degree in Mechanical Engineering from Stanford.

🙏 Our Ask

1. Are you a MENA-based company? Sign up here

2. Not operating in the region but experienced similar pains? We’d love to hear from you! Please drop us a line at founders@uselevers.com.

3. Share this post! We are very passionate about empowering entrepreneurs and startups by enabling good financial hygiene and disciplined decision-making, so getting the word out to people in your network would be great