Modern solutions for incontinence
Liv Labs is a US-based consumer healthtech company making modern solutions for incontinence. 29 million American women worry about leaking pee in public: an $8B market. Liv Labs is developing convenient self-care versions of proven-effective clinical treatments, including pelvic health coaching software and a novel continence pessary. Device inventor, Carly Price, reimagined the humble pillow for Casper and now leads digital retail design at Walmart. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald’s and Panera. We’ve raised over $2.5M, including NIH and NSF grants, based on stellar effectiveness data and user feedback like, “With this, surgery is off the table.” US, European and Hong Kong utility patents have issued. Our FDA-reviewed clinical trial launched at Northwestern University; new sites are pending.
Active Founders
Melody Roberts
Melody is a career innovator of consumer conveniences. She is an optimist with a lifelong passion for improving daily life through better, more affordable products and services. Formerly: Panera, McDonald's, IDEO, Smart Design, Cooper-Hewitt. Education: Illinois Tech (MDes) and Yale University (BA). Colorado native.
Carly Price
Highly accomplished innovation leader and champion of human-centered design, with a passion for creating delightful products, services, and brand experiences. Has a proven track record of using insight-driven processes to uncover opportunities, drive concept generation and prototyping, and bring award-winning, iconic, useful, and beautiful consumer products and experiences to market.
