Fitness solutions for incontinence
Liv Labs is a US-based consumer healthtech company making fitness solutions for incontinence. 27 million American women worry about leaking pee in public: a $7B market. Liv Labs is developing a simple medical device to keep them dry at the gym and adaptive exercise software to restore natural continence. Device inventor, Carly Price, reimagined the humble pillow for Casper and now leads the Palo Alto Design Lab for Ford Motor Company. Liv Labs CEO, Melody Roberts, incubated digital self service experiences now scaling globally at McDonald’s and Panera. We landed a $1.67M Direct Phase II SBIR grant from the NIH, based on stellar device effectiveness data and user feedback like: “With this, surgery is off the table.” Our human factors study is complete, our FDA presubmission is filed, and our clinical trial is gearing up at Northwestern University.