Liv Labs
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Liv Labs

Fitness solutions for incontinence

Liv Labs is a US-based consumer healthtech company making fitness solutions for incontinence. 27 million American women worry about leaking pee in public: a $7B market. Liv Labs is developing a simple medical device to keep them dry at the gym and adaptive exercise software to restore natural continence. Device inventor, Carly Price, reimagined the humble pillow for Casper and now leads the Palo Alto Design Lab for Ford Motor Company. Liv Labs CEO, Melody Roberts, incubated digital self service experiences now scaling globally at McDonald’s and Panera. We landed a $1.67M Direct Phase II SBIR grant from the NIH, based on stellar device effectiveness data and user feedback like: “With this, surgery is off the table.” Our human factors study is complete, our FDA presubmission is filed, and our clinical trial is gearing up at Northwestern University.

Carly Price

Highly accomplished innovation leader and champion of human-centered design, with a passion for creating delightful products, services, and brand experiences. Has a proven track record of using insight-driven processes to uncover opportunities, drive concept generation and prototyping, and bring award-winning, iconic, useful, and beautiful consumer products and experiences to market.

Carly Price
Carly Price
Liv Labs

Melody Roberts

Melody is a career innovator of consumer conveniences. She is an optimist with a lifelong passion for improving daily life through better, more affordable products and services. Formerly: Panera, McDonald's, IDEO, Smart Design, Cooper-Hewitt. Education: Illinois Tech (MDes) and Yale University (BA). Colorado native.

Melody Roberts
Melody Roberts
Liv Labs